Home » Blog » How to Choose the Right Gift Boxes for Your Company

• Packaging Tips

How to Choose the Right Gift Boxes for Your Company

Last Updated on February 25, 2025 by Steve Harsh

If you’re like most business owners, you know that gift-giving is an integral part of the corporate culture. But shopping for the right gift boxes can be tricky. After all, you need to consider several factors, including price, quality, and style.

You may be from some other industry, like a restaurant, a bakery, or someone in the retail business who sells gift boxes or even offers them as an excellent gesture for their customers.

Luckily, we’re here to help. In this blog post, we’ll give you a few tips on how to choose the right gift boxes for your company. Keep reading to learn more.

1. Consider Your Company’s Branding

When choosing gift boxes, it’s essential to consider your company’s branding. You want to ensure that the packages you select reflect the positive image you want to portray. Choose boxes that are well-made and look professional. Avoid anything that looks cheap or tacky.

At the same time, you can not give an impression or follow a philosophy that you do not want your customers to need to have. Ensure you let your customers feel at home and choose the right one by offering positive vibes and feels to your boxes.

• Try to give a branded feel to the boxes that should have your name, logo, and at least your tagline on the box as a bakery or other food chain.
• Use a specific color code to let your customers remember your boxes well if you run a restaurant.
• Try to capture local or international themes to create great hype for sales according to the event. For instance, you can print boxes for your Christmas gift boxes or an international day you want your customers or employees to enjoy.

2. Think About Your Target Audience

Who will be receiving these gifts? It’s essential to think about your target audience when selecting gift boxes. You’ll want to choose something more formal if you give gifts to clients, customers, or suppliers. However, if you’re giving gifts to employees or team members, you can be a little more creative.

• Try to be considerate to avoid any controversies people may be sensitive about.
• Ensure you deliver a message of harmony with the messages you print on them.
• Ensure that you do let your audience have a great feel with their senses, like the sense of touch, vision, and others.

3. Think About the Recipient

Related to the above, it’s important to consider the recipient when choosing gift boxes. What kind of style do they have? And what colors do they like? What are their interests? Answering these questions will help you choose a box type and style.

• You can do surveys to determine what your customers or their recipients are into.
• Try to find out colors, themes, and design concepts to make your customers feel special about the gift boxes they use.
• Also, ensure that you create a unique vibe that makes your boxes special for the recipients with the design and other aspects.
• You can customize it for a certain age group, community, or gender.

4. Consider the Purpose of the Gift

What is the purpose of the gift? Are you trying to show your appreciation? Promote your brand? Or thank someone for their business? Your choice of gift boxes should be based on the purpose of the gift. Choose something that will make a lasting impression.

• Try to find out what your customers want to convey with the gifts, if they are trying to show love, support, or want to have fun with the gift they pack in it.
• Ensure that they figure out what the gift is about and what you want to convey to their recipients with the box you use to send them.
• Your box can promote your brand better, too, so you should give an impression that shows that your boxes are unique. Try to use boxes that are beautiful yet cost-effective with perfect messaging.

5. Think About the Type of Gift

What type of gift will you be giving? Is it something small and delicate? Or is it a large and bulky item? Your gift will dictate the size and style of your desired gift box. Make sure to choose a box big enough to accommodate the gift but not so large that it looks empty.

6. Choose the Right Size

Gift boxes come in all shapes and sizes. It’s essential to choose a size that is appropriate for the gifts you’re giving. You’ll want to select a small box if you give small items, like gift cards or pens. However, you’ll need a larger box if you’re giving larger items, like clothing or electronics.

• It would be a no-brainer to be considerate about the box size. So, you should choose something that fits your product perfectly and that your customers would love to use for their precision.
• Also, ensure you offer something your customers would be ready to use for their presents, and they do not have to change the package size.
• You can also try to have a customized size for a specific gift that should suit any product around the size they need.

7. Consider Your Budget

Gift boxes can range in price from very affordable to quite expensive. It’s essential to consider your budget when making your selection. You don’t want to spend more than you can afford, but you don’t want to skimp on quality.

Also, you should know the amount you want to spend on the shipping. If the gift is too big, you must spend more on it when shipping, so consider that well.

Trying to answer questions like

• How expensive are gifts in these boxes going to be?
• How much will your customers spend on these gifts and the boxes you sell them?
• You should ensure you have different boxes, from high-end to cost-effective ones. So, they can depend on the options you offer them for any gift they would like to pack in them.
• Ensure you use suitable materials to keep your customers’ gifts safe without being out of the budget. So, you must be willing to think about the best material options with the best safety your customers expect or need.

8. Shop Around

Don’t hesitate to shop for the best gift box deal. Compare prices and styles from various retailers. You may even want to consider online retailers. Just make sure to choose a reputable source that offers high-quality products. Also, never overlook the power of getting to know different providers and their features before you settle for one of them.

You should be clear about who provides the best options and prices. Also, you should determine if you can have a better box design or quality with a budget that suits your needs. Try to find the top vendors on the internet and chat with them on their customer support lines to find the best options available that you could go for.

9. Order in Bulk

If you know you’ll be giving gifts regularly, then it’s worth considering ordering your gift boxes in bulk. This can save you time and money in the long run. Plus, it’s always nice to have extra boxes if needed.

Also, if you are a vendor that trades gift boxes or gives their customers gifts, you can buy them in bulk.

There are several benefits you can have when you get boxes in bulk, for example:

• You get the whole supply for your year or the season you shoot for.
• The price you pay for your boxes in bulk as you do not have to pay higher, and you get more boxes you get.

10. Get Creative

There are endless possibilities when it comes to choosing gift boxes. Be creative and think outside the box. Choose something unique that will stand out from the rest.

• Look around for the best box options you can find on the internet. One website that will surely help you with your hunt is Pinterest. You can find multiple designs for your boxes and take inspiration from the available options that you like.
• You can also try hiring someone who knows about gift boxes and knows which ones are trending. Ensure that you ask them about the best options you can use for your type of gift.
• Also, it would be best to look in the market or the company providing you with the boxes, as they must have a design and production team. You can talk to their representatives to get the best options for your gifts and other credentials.

11. Work With a Professional

If you’re having trouble finding the right gift boxes or don’t have time to shop around, consider working with a professional. Some companies specialize in helping businesses find the perfect gifts for their needs.

12. Ask for Recommendations

Finally, don’t forget to ask for recommendations. Talk to your friends, family, and colleagues. See if they have any suggestions on where to find great gift boxes. They can pour in helpful advice and provide inspiration that you can use to find out the best options available.

Ask them if they can help you develop great ideas, as they must have some eye on the trends you can use. Also, you can ask some experts for packaging and printing ideas that may click for you for the best results you need.

14. Know the Gift Occasion Well

This is a must to consider when choosing your gift box, as it gives your recipient more happiness. The thing is that your boxes need to carry the vibe and gesture you want to make, so let them have a better feel with the right exterior and theme of the boxes you choose.

This means you must have the correct box for the occasion you offer the gift. It can be a Christmas gift or even a Thanksgiving offering, so let your customers and their recipients feel the vibe with the gift box they get.

14. Use Something High-Quality

You must offer the best premium packaging options to ensure it becomes an excellent experience for your recipient. Try to use special features to make your boxes unique and more beautiful.

15. Have Fun

Above all, don’t forget to have fun shopping for gift boxes. This is supposed to be an enjoyable process. Enjoy the hunt for the perfect box and the satisfaction of finding exactly what you’re looking for. Make sure you add the same fun to the receivers’ lives as they expect something special packed in the boxes.

At the same time, they expect something that goes perfectly with their gifts. And they can show it to someone in real life or even on social media.

16. Plan Ahead of the Time

If you want to use these gifts, you should be ready to plan and find enough time to get these boxes. It takes time to get the right boxes, and you should ensure you get them before you use them to pack something.

When you get them ahead of time, you can ensure you are not tight on the deadline for delivering them. Another thing to remember is you should look for a company that provides them quickly. The quicker the delivery, the easier you will have as a gift sender.

Create the Perfect Gift

So, what’s the best way to choose the right gift boxes for your company? It all comes down to knowing your target market and understanding their needs. Once you know who you’re targeting, it becomes much easier to select the perfect type of packaging that will reflect your brand and make an impression on your customers.

Do you have any tips on choosing the right gift boxes for businesses? Share your thoughts in the comments below.