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Home » Blog » What Is Unboxing Experience? Its Different Elements You Need To Know
Last Updated on February 28, 2025 by Steve Harsh
Delivering the best unboxing experience is becoming the norm in industries. People upload their unboxing experiences to different social media sites with the unboxing hashtag. YouTube is getting billions of views on unboxing videos.
Omnichannel shopping opportunities have increased the importance of unboxing experience videos. Customers judge the quality of products and make buying decisions based on views on such videos. Furthermore, you need to work on your product’s packaging to excite your receiver.
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ToggleIt is all about the external layer of any item that protects the product and promotes the brand. It is the first thing a customer sees and makes an assumption about the brand offering with its visual appeal.
Many retailers are using this technique to influence their customers buying decision. According to survey 72% of Americans state that our packaging design can influence their decision. In brief, a product packaging has the power to contribute in the overall success of any product.
Curiosity to open up newly purchased products is always high, this process is called unboxing. Few people make unboxing videos to upload on different social platforms. The potential customer gets different kind of information with the unboxing videos. It’s directly contributed in the products’ popularity and brand success.
Furthermore, this trend is becoming popular, and many retailers are playing their part in increasing their sales by improving the unboxing packaging experience.
The product packaging not only protects the product but also act as a marketing tool. A simple packaging with no description is not effective anymore. Custom cosmetic packaging has power to drastically improve your brand perception among the relevant market.
The unboxing process is the ultimate tool to create a lasting impression to boost your customer loyalty and purchase decision. Plus, the serval other reasons will help you to know e-commerce unboxing experience.
First impression really matters as it has power to impact the overall satisfaction ratio of customers. A well-crafted packaging only takes 7 minutes to create a positive and memorable initial encounter. Most of the customers make mind of uploading unboxing video on their social media in this time.
Although every minute counts from receiving your product parcel to the final product reveal. Try to add special touches such as an open style or unique shape to stand out your product.
It is an integral part of sharing your brand’s journey with your potential customers.
For example, a luxurious brand, Adidas, uses premium material pyramid structured foam panels to give an acrylic slipcase to convey exclusivity and sophistication in the fashion industry. Conversely, sustainable brands opt for eco-friendly material for an eco-friendly unboxing experience. It highlights its commitment to environmental responsibility.
The importance of pleasant unboxing experience can’t be denied in customer engagement. People who purchase from brands like to upload videos on social platforms to share with friends or followers. In return, around 64-85% people try to explore the brand with positive word of mouth.
Moreover, it gives brands’ valuable insight to strategy holders about customer preferences and behavior on certain product or packaging style.
Ecommerce unboxing experience educates the audience about products’ features, benefits, and working style. It gives them trust and confidence in making informed purchasing decisions. It is important for complex and innovative products that customers require explanation the most.
Showcase product quality and attention to detail increase the chances of appreciation and to increase chances of brand recommendation. Emerging brands adopt this strategy to establish themselves in the market.
Product packaging is the first point of connection between a consumer and a product. It protects the product and serves many other purposes regarding providing essential information and influence purchase decision.
We have come up with the top five products packaging types to increase the ratio of your survival in the market.
In this type of high-end material that has eco-friendly properties, corrugated and kraft is utilized. The addition of intriguing design and premium finish create an aura of exclusivity. It appeals customer who value prestige and craftsmanship.
Custom gift boxes and some are the renowned brands using this type including Chanel cosmetics, Diptyque candles are active users.
The main focus of this is to make the design as simple as it could be, increase functionality and addition of clean lines. It is the ideal approach for brands whose audience appreciate simplicity and elegance. A sense of sophistication and modernism can deliver easily.
Apple brands adopt this style when designing their wrapping material.
A focus on reducing environmental impact opened up a concept of using ecofriendly recyclable or compostable material in packaging. It resonated the environmentally conscious consumer as they feel company’s values are aligning with their mission.
Sustainable practices enhance brand reputation and loyalty. All industries prefer to have this packaging style; make sure the use of paper based and biodegradable material for having refillable containers.
Personalization technique is a chance to have interaction with individual customer. create a sense of exclusivity and give value to customer. It also foster stronger customer relationship and loyalty with brand.
Furthermore, give freedom to your customers having a packaging according to their preference will boost though customer engagement 100%. Custom printed labels and messages can add can to complete the look.
All the information describes the importance of experience in making customers’ journeys memorable with the brand. Let’s explore five different ideas to become a master of the unboxing world:
Try to use packaging that describes the hidden content with some brand essentials: name, mission, and vision. You can include a handwritten note or personalized message to make the customer feel special and valuable. Branded options convert your boxes into a valuable tool for your product to help you achieve your sales targets.
Ensure the packaging style or shape must align with the product and brand’s visual identity. You can choose premium material to reflect the product’s quality and luxuriousness. Furthermore, the material should be able to protect your products during transit.
Paying attention to the smallest details: color, palette, typography, and texture will have a huge impact.
The use of luxury materials creates a soft, velvety and textured surface. It evokes emotion and memories of customers. Little details make your boxes aesthetically pleasing that customers appreciate.
These details also enable the customers to make an unboxing video and share it in the circle.
Customer feels confident to having a product those packaging gives them information and instruction about the usage of product. Concise assembling instruction or usage method with some other features and benefits become the key factors of success.
The incorporation of QR codes gives the customer additional information: tutorials and videos about content.
Add a free sample about your new launch this is important for adding value. The cost of sampling will be less as compared to the response you will get from your customer’s side. Handwritten notes create a personalized touch and create distinction.
You can consider some other interactive elements for developing a relationship with the brand.
The unboxing experience is a combination of several components. It all depends upon you which one you use for your targeted audience. You can also mix and match with different thoughts for better response. Just stay careful while selecting them:
Boxes according to the product shape would be the first choice to create excitement. Mailer boxes are usually used to ship products everywhere. They can manufacture in every shape, economical and provide extreme protection. Corrugated material gave a premium look to boxes.
They are light in weight and do not cost you much for shipping. Investing on these boxes will help you to retain your customer and build a strong brand reputation.
The addition of bubble wrap, form inserts or crepe paper all sudden give appeal a smile on receiver’s face. Colors attract the consumer and add a touch of fun in unboxing experience. It also protects your products from transit.
It means it serves a dual purpose to save costs and enjoy the best possible revenues.
The addition of receipts is a proof of purchase from a specific brand and also help your customer to have record. Invoices have a brand logo as well to remember you for a long time. They also contain a thank you for positive customer experience.
They are proof of your authentic products distributor of a specific product.
In brief, memorable unboxing experience is the ultimate key of any brand success. The journey starts with designing effective custom packaging. Consider all the elements of packaging and the importance of unboxing experience to compete well.
Studying about types of packaging has a massive impact on your creativity. Other than this, how you can master yourself, techniques are also described to enjoy you some through 1 result.
Access Packaging Hub to make a memorable unboxing experience for your audience. We consider all the elements with the profit margin to provide you with a better unboxing experience that nobody can match!
Order your stylish and durable custom boxes and packaging from a team of industry experts.
