Comprehensive Guide On Belly Band Packaging

Posted May 13, 2024 belly band packaging

Are you looking to improve the look of your packaging by adding impressive looks to them? Making sure that your packaging stands out can completely change the game for impressive sales results. Belly band packaging or packaging sleeves are a great way to add this beauty to your boxes and to sell more with better brand recognition. They also allow you to add a premium feel to them and make sure you get more eyeballs to them with these.

These can be colorful, sophisticated, or anything else according to your brand voice, and you can use them to perfect your branding efforts. Try to use belly band packaging sleeves to make your packaging stand out with a great look that is quite presentable. This guide will bring you the most impressive solutions with information about the following topics:

  • Their benefits
  • Customization options
  • Best materials
  • Which industries should use them?
  • FAQs

So, let’s start!

What Is Belly Band Packaging?

Simply put, it is a type of packaging sleeve you use to decorate your product packaging. This type of packaging has some common features. For instance, it would have a material of paper and cardstock that carries the thickness it contains. It can come with your logo, product information, and graphics.

These elements are important with the customization they offer, as they improve the branding factor of your packaging. This allows better branding for your products to make a better impression.

The sizes they carry can vary depending on your product.

The Basic Functions Of Belly Brand Packaging

When it comes to this type of packaging, you can use them for the following essential functionalities they carry:

  • You can use them for brand logos, colors, and messaging. At the same time, they can provide basic information about the product, such as the ingredients, special features, and sizes.
  • At the same time, they offer security to your products during transit and against tampering.
  • They are unique in the beauty and sophistication they can offer your products and the brand.

Examples of Products With Such Packaging

Multiple companies use belly bands for packaging. For instance,

  • Beverages bottles
  • Cosmetic tubes
  • Glass jars for food products
  • Items that come in bundles

All of these products need to stand out for customers, and that is why you need to use them to make them look great and impressive with these sleeves or belly bands.

Belly Band Packaging Pros For Different Industries

When it comes to different industries that use belly brand packaging, you can find this type helpful for the results it brings. For instance:

  • Any industry that needs promotional content alongside brand messaging and a boost in brand recognition should use them.
  • At the same time, you can use them for products that need security by coming together.
  • Their use can help by focusing on limited-edition products.
  • You can use them for beauty products to give a better presentation; such products need this special feel.
  • At the same time, you can use them for clothing and apparel items, which you replace with heavy boxes.
  • Their use also helps you get rid of any chances of tampering with pharmaceutical products.
  • You can also try it with stationery items to promote them for different campaigns.

What Are Packaging Sleeves Vs Belly Bands?

When it comes to the difference between packaging sleeves and belly bands, there are some points you need to know. For instance, they have different sizes and materials. Belly bands are made from thinner paper or cardboard. They are placed in the middle of a product and can be made from various materials.

For instance, they come in paper, plastic, and even fabric. They can also come in a box or a complete sleeve. Belly bands have more decoration and highlight information.

Benefits Of These Belly Band Packaging

Now, the industry needs packaging to ensure that they can have certain types of benefits for the products you sell. From the packaging to the sales, things should be perfect regarding the looks they carry and the benefits they offer. In the next section, we will discuss the benefits of these packaging that you need to consider.

Professional Looks With Low Costs

When it comes to belly bands, they offer you these benefits in terms of cost-effectiveness:

  • When you spend money on these, you do not have to spend a lot to get them, as they offer a lot to your packaging.
  • At the same time, keeping your packaging costs low is important for a smaller business. You can make your products more branded without spending a lot.
  • You can also use them for newer seasons to make your boxes stand out for a certain festival or season. You do not have to replace the old packaging entirely; you can change these belly bands to make the packaging look fresh and new.

Cost-Effective Printing For Belly Band Packaging Sleeves

When it comes to the printing costs of these materials, you do not have to worry about the costs they get. You can wrap them around your products without breaking the bank. At the same time, they are quite cost-effective when compared with generic boxes. Also, you do not have to worry about using different belly band sizes.

This kind of benefit is not present in other types of packaging. At the same time, you have fewer printing errors, which further minimizes your costs.

Fast and Easy Packaging

Simple packaging allows you to apply this type faster. You can use them with simple applications without the complex folds required. You can use them without any hassles with the application. They are easy to apply and come pre-glued, making them look great.

On the other hand, using non-pre-glued bands would offer interlocking tabs with double-sided tapes. This makes them easy to handle in the packaging and stand out without problems.

Works For Every Industry (Versatility)

Now, their use can be for multiple industries, and you can try them for the following for sure:

  • They offer excellent presentation and packaging security.
  • Their use can be beneficial for a wide range of products.
  • At the same time, you can utilize them for multiple needs like boxes, pouches, bare items, and many more.
  • They also offer you versatility regarding the materials they come from and the sizes you can find them for. They would work for paperboard, plastic film, and even eco-friendly options.

Small Quantity Print For Different Smaller Needs

Well, when it comes to the benefits of belly bands, they come in cost-effective solutions as they also work for more minor needs. At the same time, you can customize to fit the needs of certain products. They also work for products as small as candles, jars, books, and even small boxes.

A significant advantage they offer for your presentation is that you can use them with minimal inventory required. This means you can use them for multiple products while they are pretty generic, making them stand out. Another great thing about them is that they would offer short turnaround times for smaller prints.

This turnaround benefit allows you to launch your products faster for a particular event or product launch.

Offer Uniqueness

Your customers will definitely fall for uniqueness if they do not fall for anything else. In these terms, belly bands stand the test of time by offering solutions with fabric, paper, and even bioplastics that you can use. You can improve the game by adding pockets for smaller accessories and resealable closures.

At the same time, you can try using tear-off coupons for your boxes. These facts make them stand out and impressively solve the problems of your packaging that must be addressed to perfection in every manner.

Methods To Customize Them

No packaging manufacturer should ever compromise on customization, which is why these brands also need to offer it. The good news is they certainly have among the most extended lists regarding this solution. The following section will discuss some impressive and versatile custom belly band packaging solutions.

Customization Options

We also get a good number of great customization options when it comes to them, for instance:

  • When it comes to the size and shapes of your bands, you can get a variety of them.
  • They also come in lithographic and digital printing solutions.
  • Also, you can try full-color printings that come in different palettes and offer high-impact visuals that you can rely on.
  • At the same time, they come in full-color printing and a Pantone matching system. This system would allow you to capture specific brand colors according to your needs.
  • You also have multiple options for the finishes you can add, such as UV coating, embossing, and anything in between.

The story does not end here; there are multiple other ways to find your solutions by adding multiple other things.

Design Templates

One thing is for sure: any packaging part you can do with the help of templates will completely change the game. So, these bands can offer the variety and ease that you would have for them. With the help of templates, you can set your brand up for success by adding the same design to all of these.

You can make templates that would work for every printing and promotional campaign. This happens alongside the text, logos, and colors of your brand. At the same time, you can ensure that you can offer cohesiveness with the customization they get.

Finishes To Try

Here are some great finishes you can add to your bands:

  • Using gloss lamination will be great to add a shiny yet professional look. It would also enhance the beauty of the visuals and add modernity to the aesthetics.
  • On the other hand, using gloss lamination would help by adding a professional look and a subdued finish.
  • Try soft touch lamination with a velvety feel that enhances the sensory experience. It may be an excellent choice for personal care products.
  • You can use foil stamping to add elegance while they work for logos, design elements, and text.
  • Embossing would also work as it can offer 3D-raised effects for highlighting logos and brand names.


You can also get different sizes for belly bands, which is why they are a great choice. Here is what you need to know:

  • Regarding their standard sizes, you can find 8” by 2” if you want smaller tubes, books, or boxes.
  • At the same time, you can try 12” by 4” if you want to use it for medium-sized products, such as candles or jars.
  • 18” by 6 “ is the best choice for larger items like board games and puzzles.
  • On the other hand, the use of custom sizes would work for every product you are looking to get. It would go with your requirements.

Option In Dimensions of The Product

When we talk about customization, the need for dimensions must always be considered.

Some Considerations For Sizing These Bands

It is said that getting the best size for these is to get them for a narrow size; it is one of the best practices you can have. At the same time, if you want to add a great look, you can try thin ones that may be 100gsm or grams per square meter. You should also remember that the closure you add to them is easy to open and reclose.

Other considerations may include keeping them between 3” to 4”, which would balance things between information and aesthetics. Experts also believe in making things more substantial through the use of thickness.

Also, if you have any odd shapes, you should have your bands according to your needs. Still, you must offer good stackability for consumers to see the product information.

Adhesive Options For Bellyband Packaging

Using pre-glued options can be a real solution that can completely change the process of making your bands memorable. On the other hand, you can have low-volume packaging that does not require resealing. This way, you get better and speedy packaging. You also have options like double-sided tapes that offer security that applies to both ends.

You should also offer resealable bands to make things even better. It would help if you were also looking to customize certain types of products according to your needs.

How To Choose The Best Belly Band Quantity for Production?

When it comes to the quantity that you should be looking to print for your type of need, there are some essential considerations you need to keep in mind. So, you must ensure you understand what kind of trends are. Especially if you are printing them for a particular festival, you should look to use them for that particular need.

At the same time, you need to ensure that you meet a minimum order quantity. It would help if you also considered whether you can deliver this inventory in time to fulfill your requirements.

Printing options for belly band packaging

You must also consider the best printing options for your belly band packaging. We have everything you need.

Why Use Digital Printing for Belly Bands?

Digital printing is the best option for this kind of packaging, so we have some information that can help you. In this section, we have the top benefits of using this type of printing for belly bands:

  • You can use multiple customization options for this type of printing.
  • At the same time, smaller orders can be made without high setup costs and other costs compared to other types of printing.
  • Also, you get better and faster turnarounds with these to meet your deadlines.
  • The use of this type also helps you achieve vibrancy in colors alongside sharpness, resulting in eye-catching designs.
  • At the same time, you can get the best size with the correct dimensions.
  • Also, you can try finishes that go with your brand to make things look even better.

Benefits of Off-Set Printing for Belly Bands

The use of offset printing can also make things perfect in terms of quality for belly bands by:

  • This method is the best choice to get the best costs for larger prints.
  • It would also work for multiple thicknesses and stocks for your belly bands.
  • At the same time, you can rely on the durability they offer and the speed levels you can depend on.
  • This printing would allow for better and sharper details with vibrant colors.
  • At the same time, you can use better color accuracy when you match them during and before printing.

Flexographic Printing

They are a great choice for larger, durable, extended printing runs. At the same time, they can reduce waste production. You can also utilize them for various materials, such as plastic films, paperboard, and cardboard.

They also work with the good print quality and excellent, sharp resolutions you would love to have on your products.


Which products can we use belly bands for?

Here is a list of products for which you can use belly bands:

  • Coffee and tea
  • Candy and snacks
  • Beverages and cans
  • Cosmetics and skincare products
  • Bath and body products
  • Vitamins
  • Books and stationery
  • Electronics and clothing plus apparel
    Homewares and gifting

How much does belly band packaging typically cost?

Here are some factors that impact costs:

  • The material of your product matters a lot.
  • Also, you need to keep the size and complexity of your bands in mind.
  • The printing techniques you are using also make an impact.
  • At the same time, the quantity of your printed products also negatively and positively impacts the costs.

Can belly bands be customized with full-color printing and designs?

Yes, you can use them with full-color printing and designs. This printing would also offer you a better brand identity, along with the flexibility, marketing, and promotions you need.

How long does it typically take to produce custom belly bands?

Regarding standard turnaround time, you can get it done within 2 to 7 business days. On the other hand, the total number of orders, complexity of the product, and printer workload also impact the turnaround time.

What sustainable options are available for belly band materials?

You can try sustainable options like:

  • Recycled paperboard
  • Recycled plastic
  • Biodegradable paper
  • Plant-based materials
  • Soy-based inks
  • Minimalist designs

Packaging Hub Can Ensure Best Sales

Packaging Hub can help you get the best sales with the most impressive solutions in multiple products. Using belly bands would help you get more sales with the beauty they offer. We can ensure better sales when we help you capture your customers with impressive looks you get alongside other benefits.

You can also get belly band packaging templates from us to get the best sales.

Author Image
Steve Harsh
Steve Harsh, a packaging and printing expert who has been working in the field for over a decade. It has been my privilege to write on this topic, which I have been doing for years to help people learn about this essential field that helps millions achieve their business goals.

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