40+ Cake Packaging Ideas To Boost Your Sales

Posted July 11, 2023 ideas for cake packaging

Are you looking to make your cake packaging special for more clients and customers? If yes, this blog can help you get 40 packaging ideas to boost your sales and improve your brand image. We will try to give you the most unique and great packaging ideas you can find on the market. You’ll also learn about their features and why they stand out.

Also, we will mention the best out of these in 4 different categories. You will also get the best features in this packaging type. So, let us start this!

What Features Should Good Cake Boxes Have?

Here are some features that are must-haves in a good cake box design:

Attractive Visuals

Regarding the visual attraction of your boxes, their colors may be vibrant, bold, and contrasting. At the same time, we should ensure that your typography looks fantastic. Try out different styles, sizes, and arrangements of your text.

Moreover, you should use unique patterns, motifs, and images for specific events. Make sure they are high-quality and well-detailed. At the same time, you should ensure that different elements of your design are balanced.

Also, you should use unique patterns and textures to make your visuals more special.

Branding Elements

Every client or customer will want to add branding elements to their cake boxes. They will not get a better brand image if their boxes do not have branding elements.

Here are some points for that:

  • Be sure to place your logo in a manner that looks great on your cake boxes.
  • At the same time, you should try using specific colors for your branding and use them on all channels.
  • You must add your brand’s personality to your typography and keep it consistent for better brand recognition.
  • Also, use a catchy tagline to incorporate your brand’s character and story.
  • You can also get publicity and promotion using social media and website addresses.
  • One thing to remember is that you cannot change your cake box design occasionally.
  • Make a good design, then keep it consistent and recognizable by using it on every channel.

Customization Options

Now, customization in your boxes matters for your clients and their customers. Add as many customization options as possible to increase sales.

Here are some points:

  • You can add spaces on your boxes where your customers can add personalized messages.
  • Also, you can let them add names, dates, and events-specific messages on their boxes.
  • At the same time, you can try adding stickers, customizable labels, and monograms to your boxes.
  • Additional add-ons or accessories can improve your boxes’ overall look and functionality.

Packaging Theme Also Matters

The theme of your packaging also matters a lot as your customers will buy cakes for a particular occasion.

theme cake boxes

Here is what to keep in mind:

  • If they are looking for cakes for birthdays, you should add a theme that goes with it, and the list goes on.
  • At the same time, you should ensure that all the elements you add go with your theme.
  • Also, let them add some parts of messages, names, or dates to their boxes.
  • Moreover, you can try accessories matching that theme; ribbons, toppers, and other decorative elements would work.
  • It would help if you also tried using limited-addition themes to make your boxes look even more special.

Unique Box Designs For Your Cake Boxes

Before you choose any designs or patterns for your boxes, we have a list of unique designs you can opt for. Try out any of these unique designs that go with your client’s requirements, and your brand will be unstoppable:

Cake Boxes Ideas By Designs

  • Watercolor florals
  • Vintage botanicals
  • Bold and modern florals
  • Art-inspired designs
  • Watercolor and abstract art
  • Soft watercolor washes
  • Painterly strokes
  • Metallic and foil accents
  • Gold or silver foil
  • Metallic geometric designs
  • Minimalist and monochromatic
  • Clean lines and typography
  • Black and white contrast
  • Vintage and retro
  • Polka dots
  • Retro typography

Soft Color Pallets

This design and color feature can make your boxes stand out. Here are some features that go with this design type:

  • Try using subtle hues, as they can add tranquility and elegance to your designs. You can try pink, lavender, baby blue, ivory, light gray, and mint green in such designs.
  • At the same time, you should use monochromatic tones, including shades of the same colors.
  • For the base of your design, you can try tones like beige, cream, and similar ones.
  • Try using pastel accents like pale blue, yellow, and peach.
  • Also, make sure that you add gradient effects by mixing two or more colors on your cake boxes.
  • Ensure you use tonal contrast, which features subtle variations of the same colors.

These are perfect for cup cake packaging ideas for your bakery products. They would work for many other cake types, so there is quite a versatile range.

Watercolor Blooms

You can try using full transparency and a gentle blend of colors for your cake boxes. Blending colors with gradients and smooth transitions can give your boxes dimension and depth. Such boxes normally do not have any intricate details but have the essence of flowers and their colors.

When you use these designs, you can be more accessible in an artistic way and add versatility to your products.

Coordinated Details

Another feature of your cake boxes can be coordinated details. You can get harmony in your color scheme, and they proved the overall aesthetics of your boxes with this one. Ensure you are consistent with patterns and motives for the cake box design in this one.

You should ensure that your typography goes with the style and theme of the boxes.


If your clients or customers want to add a vintage-inspired design, you can try them out. So here are some patterns that would go with such a theme:


This pattern features intricate and repetitive designs, geometric shapes, and floral motifs. These patterns make your boxes look elegant, luxurious, and sophisticated.


Adding laces to your boxes can also make a huge difference and add beauty. You can use them for a feminine touch and make your packages look more charming and vintage.

Intricate Borders

You can use intricate borders that add geometrical shapes, patterns, and floral motifs to your packages.

Some More Design Elements For Vintage

  • Script typography again helps you create a classic and romantic look.
  • Antique motifs like locks, keys, and vintage frames can make your packages stand out.
  • Distressed effects can help you make your appearance better with fillers and similar textures.
  • A vintage color pallet can also make a lasting impression. Try using soft pastels, warm neutrals, and muted tones.

Cake Boxes Designs Ideas By Shapes And Styles

When we talk about the shape and structure of your cake boxes, uniqueness is a must when it comes to these features of such packages.

Here are some shapes and structures your boxes may carry:

  • Fruit-shaped Box
  • Lantern
  • Suitcase
  • Star-shaped
  • Flower Petal
  • Pillow Shaped Box
  • Book-shaped
  • Cylinder Cake Box
  • Origami-inspired
  • Transparent Cube
  • Geometric Pyramid
  • Slice-shaped
  • Nested
  • Pop-Up Cake
  • Sliding Drawer
  • Hexagonal styled

These styles and structures are perfect for a range of cake boxes. We will discuss how these designs and shapes look special and unique.

You can not have the same shapes for mini and loaf cake packaging ideas.

Miniature Cake Domes

Miniature doms can also be a great way to make things better; here are some features they offer:

  • This way, you make your boxes visible, letting your customers appreciate their color and decorations.
  • You can also try these packages as portions that every attendee or customer can use conveniently.
  • At the same time, these boxes would add a factor of versatility as they can accommodate multiple types of cakes.

Stackable Tiered Types

Now, when we talk about this idea, the most prominent feature you find in them is the convenience part. These packages are stackable and also carry portions in them for your products.

Here are some features they carry:

  • These packages offer you a lot of stability and support with materials like corrugated cardboard.
  • At the same time, they offer adequate certification with ease of assembly.
  • Also, you can try using different tier sizes that suit your customers’ products perfectly.

Personalized Cake Box Design Ideas

  • Personalized Ribbons And Tags
  • Personalized Photo Box
  • Favorite quotes or sayings
  • Special date reminders
  • Birthstone or zodiac themes
  • Collage of memories
  • Custom monograms
  • Name or message tags
  • Customized stickers
  • Photo collage
  • Custom illustrations

Personalized Ribbons And Tags

If your clients or customers are looking for personalization in your packages, you can incorporate it. You can also try adding other features; for instance, eye-catching details would also matter.

You can also try using the ones that carry a list of messages for special occasions. Such an effort would also improve your gift-giving experience with the recipients. All you have to do is modify and customize tags and ribbons.

It will also add something special to your cake business and bakery.

Personalized Photo Box

As the name suggests, this one is quite simple: You add a personalized photo to these boxes. You can ask your clients or customers about pictures that may work for their occasions. Add that picture to your cake boxes to make things more memorable.

This packaging can help create an emotional connection between the customer and the package. Such packages will be more meaningful and memorable and help you celebrate better. These boxes would also work after you have enjoyed the cake; you can keep them as a memory.

Cake Boxes Ideas With Creativity

So, if you are looking for different types of product packaging, you also need some creative touches. From pound cake packaging ideas to impressive brownies, you must accommodate all. So, here are some ideas to dwell on and work with.

  • Puzzle cake boxes
  • Vintage suitcase
  • Miniature house
  • Balloon-shaped
  • Lantern-inspired
  • Treasure chest
  • Nesting doll
  • Popcorn box
  • Ice cream cone

Chalkboard Boxes

This one will be one of the most unique ideas for such packages. Using this chalkboard section can help you make them look unique with decoration. For instance, you can try colored jobs to make doodle art and designs on them.

That would be a very creative idea and spark fun and a sense of enthusiasm for the recipients.

Cake Slice Packaging Ideas

What can be better than cake slice boxes made for this product? It would be a great way to depict the occasion and make it even more delicious.

Cake slice boxes

Here are some features you have to add to these:

  • The clear window can help improve your presentation and make your cakes look more presentable.
  • You can also try to print a cake slice on these packages to make things even more presentable.
  • Such packaging would also reduce waste after the event. The event attendees can carry the cake pieces when they finish the party.
  • Adding windows to such packages can help you make your products look amazing.
  • You can also try adding handles and carriers to such packages to make carrying more convenient.

So, if you are looking for round cake packaging ideas, these would accommodate any of them. Further, they have the potential to offer results for every type of cake you or your clients are making.

Packaging Hub Makes Your Boxes Stand Out!

Looking to make your packages stand out and boost your and your clients’ sales? Packaging Hub has every means to increase sales and make your business successful. So, are you ready to make your clients and customers jubilant with the joy of a sales boost?

Let Packaging Hub bring more into your pocket and bank by making every one of your boxes stand out and work for you! Order now; your boxes await your road to sales and business success.


What are the benefits of using window boxes for cakes?

Using window boxes for cakes allows your customers’ employees to see the product without opening it. This makes your boxes more delicious and attractive, boosting your sales off the shelf.

What are the best ways to customize and personalize your cake packaging?

Here are how you can customize and personalize the packaging for your cake products:

For Personalization

  • Use personalized labels and stickers
  • Personalized thank you notes with these boxes

For customization:

  • Try using customizable colors and patterns
  • Use some customized color ribbons and more options
  • Try names or symbols
  • Also, you can try customer inserts and dividers

Important things and features to remember when designing cake boxes?

Here are some essential features that make such boxes stand and work well for your business and occasions:

  • Size and structure
  • Material selection
  • Customization options
  • Branding elements
  • Durability
  • Easy assembly
  • Window or display

What should I keep in mind when designing cake boxes for my business?

Here are some things to keep in mind when designing your cake boxes:

  • Brand identity
  • Visual appeal
  • Protection and freshness
  • Sustainability
  • Customization options
  • Branding opportunities
  • Target audience
  • Cake size and shape
  • Cost-efficiency
  • Practicality and functionality

What are the best methods to add my brand identity to my cake boxes?

Here are some essential things to keep in mind when you are designing cake boxes for your business:

  • Logo placement
  • Brand colors
  • Consistency across packaging elements
  • Storytelling elements
  • Special finishes
  • Typography
  • Tagline or slogan
  • Brand patterns or icons
  • Custom printing
  • Branding on supporting materials
Author Image
Steve Harsh
Steve Harsh, a packaging and printing expert who has been working in the field for over a decade. It has been my privilege to write on this topic, which I have been doing for years to help people learn about this essential field that helps millions achieve their business goals.

The Best Custom Boxes from the Experts

Order your stylish and durable custom boxes and packaging from a team of industry experts.

Get a Quote Today

Want to order custom packaging and boxes for your products? Then get your free quote today! Get a Free Qoute