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So, are you in the packaging world looking to get more sales and improve how well your products perform? Well, your packaging can not have enough without considering what colors will do the job. So, any audience will be interested in your goods when they find the right colors in the packs.
So, you need to use colors that can impact them positively. The better you target them with colors will always equal more sales. So, you can read what colors to choose for your kid’s products, female audience products, and men. Also, we will try to find out if packaging colors can differ in impact in a certain culture or country.
The better you plan your colors, the more you can be sure your products get the real value and sales you deserve. So, here we go!
Your branding and packaging need to offer a certain type of impression to your customers. So, if you use certain colors, you can be sure it has the flare you want to add. For instance, you can use warmer colors for a certain type of packaging. Using warm colors allows you to give a feeling of excitement and energy.
On the other hand, you can have more calming colors to help you achieve a better feel. The list of calming colors includes blue, green, and purple. So, if your product contains something you want to show as offering calmness, you can try blue and green.
On the other hand, neutral colors like white and gray would offer warm and calm feelings depending on their undertones.
When it comes to color psychology, there is a list of things your products need to carry. So, here are some facts from scientific studies made easy for you:
These are some facts from studies that show how color can impact your customers and their perception of your products. Further, we will cover different demographics and how packaging colors can impact them.
Psychology can answer every question about how your customers choose your product. That is why colors play an important role in how they react to it. So, your products can perform better when you know what your customers want from you. Also, here are some other tips:
So, the right packaging color codes can be a way to improve your sales. The better you understand your color use, the more results your packaging is bound to get.
Female demographics have their own factors of impact in the colors department. So, here is what you must know:
These facts show that some colors may be preferable for women while others may not be. So, choosing the right ones for women’s products can be a great way to get more results.
When it comes to hues for men, they have certain preferences they would have. Here are some shades that men would be more interested in on products and in general:
So, these hues show that your male audience may be more interested in them. Using these can be beneficial for your brand and product when packed.
Kids have their own way of perceiving colors, so you should keep that in mind if they have certain preferences. Children may not always completely impact a purchase, but they have a big influence. So, here is what colors mean for them; this information can impact how they react to a certain product:
So, using these hues can be a way you increase sales of your toys, candies, and other stuff. Colored packaging is a big method of getting the right beauty for your customers. So, shades also make a big impact on kids when looking to beat your competition.
Perception of hues also depends on the culture your product will be sold. So here are some things you should know about using them in your product packaging:
Western culture has its own set of perceptions around colors. So, here are some common perceptions people may have about your products in this setting:
Green is for hope and harvest, while yellow is for sacredness. Orange is considered one of courage, love, and sacredness. On the other hand, red is a color of beauty, power, and wealth. Black is considered a color of evil, negativity, and darkness.
For far Eastern countries, orange may be a source of happy and spiritual vibes. Brown may show a feeling of mourning and earth. Yellow would be a for masculinity and sacredness. On the other hand, blue would show feminity and a vibe of healing.
Here is what common hues mean in these cultures:
So, although a certain packaging color may offer a certain feel for a culture, age, and other demographics, it is not final. Multiple factors play a role, which is why your customers may or may not pay attention to certain ones.
Our custom packaging services are conducted with every factor kept in mind. You can rely on the color choice we make for your boxes. Let us serve you with every factor in mind and perfect your boxes to look what they are supposed to look.