Why Every Small Business Should Invest in Custom Packaging

Posted October 12, 2023 custom packaging for small business

So, you run a small business and want to discover how packaging can play an important role. If yes, this blog will give you six benefits of custom packaging for your product boxes. This blog can help you discover the benefits of lustrous looks, unique finishes, and impressive product sizing measures.

Benefits of Custom Packaging

So, when your products get these benefits, your business gets more sales, just as you want. So, let’s start it!

Branding And Recognition

Here are the elements that make a big difference in your recognition and branding factors. You can make a big difference when you get these right for your start. People will recognize it with:

  • You can use the best visuals to improve your business identity. For instance, you can use logos, color palettes, and the best typography typefaces to nail it.
  • Packaging materials can change the game, and you can use them to make a mark. What can be better than your audience recognizing your packages as the most sturdy and durable in the business?
  • At the same time, your packaging allows you to offer excellent product imagery for your customers.
  • It would be best if you tried using consistency in your typography and style elements.

So, these points will undoubtedly ensure the results you want to achieve.

A Great Unboxing Experience

Using these boxes ensures that your customers have a great unboxing experience. They will likely remember your products and share their images and videos online when they love the boxes.

Sensory Experience

If you want to take your unboxing experience to the next level, using senses to make them love your products can further improve the results. They will like your products more when you engage multiple of their senses through your packaging.

Here are some ideas to follow:

  • Do visual storytelling through images, visuals, and other elements that tell your brand’s story.
  • At the same time, you can use color psychology to help them learn more about your brand. A specific color tells something about your brand.
  • Interactive elements can improve things by making your customers cling to the impressive things they can offer.
  • At the same time, using different types of textures can make your boxing more useful.
  • The use of high-quality materials can enhance your brand’s results even more.
  • Also, you can use your customers’ sense of vision by using different interesting shapes that they would love.

Helps By Engaging The Sense of Smell

Using great smells in your packaging can further enhance your product’s emotional connection with customers. It is proven that using smell can help improve the connection with 65% more effective connection than visual cues they can have. Using smell can also enhance the perceived value of your products when you use the right ones.

Also, you create a better customer experience with scents by allowing your customers to engage their sense of smell. It is a fast way of positively communicating about your product and, most importantly, your brand. Ultimately, you can get better sales with up to 80% better results.

Better Engagement Through Sounds

Using sounds and bells in your packaging can make things even better. For instance:

  • You can add surprising sounds to your packaging to add a feeling of surprise.
  • Also, add QR codes with audio to your boxes to enhance things further.
  • Try using textured surfaces that create sound when you rub or interact with them.

Edible Packaging: Grabbing Customers Through the Sense of Taste

This one can make things even better regarding better business generation through proper packaging. You can try things like:

  • Use edible packaging to improve the products’ overall presentation and their perception of your brand and products.
  • Try using flavor-infused textures like the use of sugar crystals that give the hint of the product’s flavor.
  • Also, you can contact local food artisans who can help you create limited-edition packaging according to your products.
  • The use of hidden taste surprises can further improve your results.

Competitive Advantage

Now, you need to beat that new product launched in your niche and the one that has been there for years. So, you must ensure you get the best competitive advantage with the best packaging designs. Also:

  • You can make a huge impact when you stick to creating brand recognition.
  • Also, you need to offer value to your customers by using the best packaging designs, so try that out.
  • Your customers won’t order next time if their smartwatch, cell phone, or anything else breaks. So, you must ensure you give them the best product protection.
  • At the same time, you get to offer the information your customers would need. This way, too, you can beat your competitors for your small business.

Better Customer Experience

Proper packaging can improve convenience. So, next time you deliver a product, ensure the best convenient features in your packaging. Also, you can offer better aesthetic appeal for your customers, which will improve the customer experience.

At the same time, the more beautiful your boxes look, the more high-end your brand will look. Also, it would be best to use personalized messages for your customers. This way, you get the best connection with your customers when you deliver messages they care about.

Promotions For Your Business

Getting a promotion for your business is not easy these days; you also have to spend a lot of money on it. So, your packaging should allow you to offer a branded feeling for your customers. You can also use QR codes to let your customers discover that the product they have received is authentic.

You can also offer limited edition packaging to create a sense of urgency for your customers and add samples and coupons to ensure the best results.

Your Packaging Looks High-End

Being sure you get the best packaging looks can ensure better revenue streams with your product packaging. So, you must ensure you get the best design with high-end results. You get better results by adding the following elements to your packaging:

  • Try using the best materials to make your customers feel the packaging is unique. This way, they will perceive your products as high-end as you offer them to look super high-end.
  • At the same time, your packaging design should be modern-looking to give your brand a better image. Of course, it may not even be modern, as you know how to make it stand out.
  • Also, you can try adding accessories to your boxes to make them look high-end.
  • Using functional features can ensure a better image for your packaging and brand.

Try these methods to make your packaging look high-end and get the best sales results for your small business.

Eco-Friendly Solutions

Now, being sure you offer only eco-friendly solutions will solve many problems. Your customers will be interested in eco-friendly solutions, so you must show them. So, using such solutions can help bring more sales as people would prefer your packaging solutions.

One thing to remember about such packaging is to let your customers know when you use it. They will prefer your boxes when you have them.


How can custom packaging help in a business startup?

Custom packaging can help you stand out and enhance your brand identity. At the same time, it can help you create a great, memorable unboxing experience. Also, you get to tell your brand story with these. These facts make your custom packaging a great way to get the best out of your marketing campaigns.

How important is packaging for small businesses?

When it comes to the importance of packaging for small businesses, you can get a lot out of it, like:

  • Your packaging is the first impression that you offer to your customers.
  • At the same time, it allows you to provide a story of your brand with these.
  • Packaging also plays a crucial role in offering functionality and protection to your boxes.
  • At the same time, it can help you enhance the total impact of your products alongside a better marketing result.
  • Using such packaging can also improve the perceived value of your product to your customers.

How to get custom packaging for small businesses?

The best way to get good packaging for your products is to go online and find the best packaging provider for your type of product. You can learn about the company over social platforms, which would help you understand how good they are. Also, you can visit websites offering ratings about online businesses like the “Trust Pilot” to find out if they are worth contacting.

Final Thoughts

Packaging Hub has been a perfect solution provider for the most sales-boosting results. Our packaging will improve branding, protection, image, and other benefits. Explore our site, and you can get a perfect result by adding the best features to your small business with us.

Author Image
Steve Harsh
Steve Harsh, a packaging and printing expert who has been working in the field for over a decade. It has been my privilege to write on this topic, which I have been doing for years to help people learn about this essential field that helps millions achieve their business goals.

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