Designing Product Packaging Boxes: The Ultimate Guide

Posted July 13, 2022

You want your products to arrive in the best possible packaging to wow your customers and make them feel special. Good packaging also helps create a more premium feel around your brand and has practical benefits like protecting your products.

But when it comes to designing product packaging, what do you need to consider? Here’s a detailed guide to everything you need to know.

Why Product Packaging Matters

Product packaging is essential because it is vital to the customer experience. Good packaging keeps your products safe and is used for branding purposes, helping to get customers to feel positive about your brand.

Customers love an experience. They want to be impressed. So put the extra effort in with customized product boxes and take them on a journey.

Factors to Consider When Designing Custom Boxes

When designing custom boxes, a professional designer will do the actual design work, and a packaging solutions company will create the boxes for you.

But you will need to work closely with your designer to develop the right design for your products. Here are some of the most important factors to consider when creating a package design.

Branding

First of all, you need to be very clear about your branding. Your color palette, logos, brand messaging, and more will all need to be utilized in the design of your customized product boxes.

Products

Next, you need to have a deep understanding of your products. Custom packaging needs to be customized for the product, and the packaging must fit the product you are selling.

This means considering the physical properties like the size and weight. These are important to think about first because there is no point in creating a beautiful design for a custom box that does not fit your product.

Customers

What will your customers love? What do they expect? Considering these issues is a fundamental part of the process.

They expect their product to arrive in perfect condition, which goes back to the padding and protection. But they will also want an experience. This will differ depending on the product type and whether it is for food products, retail packaging, gift boxes, or something else.

With luxury products or gifts, the experience should be luxurious, from receiving the box to holding it in their hands to opening it up to reveal the product. This involves using upscale materials and detailed printing with rich colors.

Your customers may expect environmentally friendly packaging too, which is an important consideration.

Where Your Products Are Sold

The actual place you sell your products must also be considered when designing your custom packaging.

If your product is next to others in a retail store, you will need it to compete and stand out with bold and attractive designs. The experience matters and the product packaging design should heighten the experience and draw shoppers in.

If you sell online, it will be more about the safety in transit and the experience of receiving and opening the packaging because it won’t have to compete on the shelf.

The Competition

One final thing to consider is the competition. Wherever your products are sold, know what they are competing against, and make sure you consider this during the design process.

The Custom Packaging Design Process

Packaging designers specialize in designing custom boxes, and you and your designer will use all of the above factors to develop the design.

When designing packaging, they will help you decide on a type of material, the size of the box, how it opens, and how it keeps your products safe inside. They will then move on to the graphics, colors, and text you will use to get your message across.

You should be involved in the design process, and it may involve a brief with your graphic designer, creating mood boards, developing style sheets, and more.

Your packaging designer will explore other products to get inspiration. Depending on how closely you work with your designer, you may also be involved in this process.

You will need to look at colors, materials, and fonts. How can you stand out and distinguish your products? What do other brands do? How can you do something similar?

Then it gets really fun as your ideas start to take shape. Your designer will usually come up with several options for the packaging artwork and interior packaging, and they will use their graphic design skills to create various packaging designs.

You can decide which you like and don’t like, suggest changes, and go through a few rounds of revisions. The exact process will vary depending on your designer.

When analyzing designs, look at factors like:

  • Does the message come across clearly?
  • Is it obvious what the product is?
  • Is it appealing on the shelf?
  • What will the opening experience be like?

You may want to create a physical mockup and hold it in your hands to better understand how it will look in real life.

At this stage, also consider the type of printing. Digital printing and offset printing are two popular options. If you are only printing a small number, digital may be suitable. But offset is usually the best choice because it leads to higher quality results, richer colors, and clearer designs. It can also be used to print on more materials.

When you are ready, finalize the design. Make sure all the decision-makers in your company see them and have the opportunity to provide feedback. You could also show it to others outside your company, including friends and potential customers, to get feedback.

Send It to the Printer

Once the design has been approved, you’re ready for the final stage. This is where you send it along to a printing company that offers a custom packaging solution. They will usually provide you with a mockup of your design to iron out any final issues.

As soon as you are happy, go ahead and print your custom box and provide your customers with the experience they deserve.

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