How Important is Packaging Design?

Posted August 11, 2022 packaging design first impressions

Think about the last time you bought a product. What did you notice first? Probably the packaging, right? Effective packaging design can make or break a sale, and it’s more important than ever to get it right.

But what is it about packaging, specifically, that makes it important?

In this blog post, we’ll take a look at some of the reasons why packaging design is important and how it can affect your business overall. Then we’ll offer up some tips for creating packaging designs that promote success.

Let’s get started!

Why is Packaging Design Important?

Packaging design is crucial for the success of your products. In fact, lackluster packaging can stop a prospective customer on their tracks – in a bad way – and lead them to skip making a purchase. A good design though? That can make a prospect stop in their tracks in a good way and follow through with the purchase.

Let’s explore a few reasons why packaging is so essential for the overall success of your product.

Packaging Makes First Impressions

To start, packaging is the first thing that potential customers will see. As such, it’s important to make a good first impression. After all, the right packaging design will grab attention and make people want to learn more about your product.

On the other hand, if your packaging is uninspired or difficult to understand, people are likely to move on to something else. So, it’s important to put some thought into the design of your packaging and make sure that it conveys the right message about your product.

Packaging Protects Your Product

In addition to making a good first impression, packaging also needs to protect your product. After all, if your product arrives damaged, it’s not going to do much good for your bottom line.

The right packaging will help to ensure that your product arrives safe and sound, no matter how far it has to travel. This is especially important for fragile items or products that are sensitive to temperature changes.

Good packaging will also help to protect your product from tampering or other forms of damage that can occur during transit. This is important not only for the safety of your product but also for the reputation of your brand.

Packaging Can Enhance the User Experience

Another reason why packaging design is so important is that it can enhance the user experience. The right packaging can make it easy to use your product and understand how it works. This, in turn, can lead to better customer satisfaction and more repeat customers.

On the other hand, if your packaging is difficult to open or doesn’t include clear instructions, people are likely to get frustrated and may even give up on using your product altogether. So, it’s important to design your packaging with the user experience in mind.

Packaging Conveys Important Information

Packaging can also be used to convey important information about your product. For example, if you’re selling a food product, your packaging should list the ingredients and nutrition facts. If you’re selling a beauty product, your packaging should list any warnings or precautions.

This information is important not only for legal reasons but also for the safety of your customers. So, it’s essential to make sure that your packaging includes all of the relevant information that people need to know before using your product.

Packaging Can Help You Stand Out from the Competition

In today’s marketplace, there is a lot of competition. So, it’s important to find ways to make your product stand out from the crowd.

One way to do this is with packaging that is eye-catching and unique. If your packaging design is creative and memorable, it will help your product to stand out on store shelves and in online listings.

Additionally, well-designed packaging can also give your product a luxurious feel, even if it’s not an expensive item. This can help to attract customers who are looking for quality products.

Packaging Communicates Your Brand Message

Your packaging should also communicate your brand message. After all, your packaging is one of the most visible elements of your brand.

So, make sure that your packaging design conveys the right message about your company and what you stand for. If you want to be seen as a high-end luxury brand, for example, your packaging should reflect that and be made from high-quality materials like metalized boxes or with fine details like embossing, raised ink, or foiling.

On the other hand, if you’re selling eco-friendly products, your packaging should convey that message as well. Use images and text to communicate what your brand is all about and why people should buy from you.

Packaging Can Promote Sustainability


Speaking of eco-friendly products, with the increasing focus on sustainability, it’s important to make sure that your packaging is eco-friendly. There are a number of ways to do this, such as using recycled materials or biodegradable packaging.

Not only is sustainable packaging better for the environment, but it can also help to improve your brand image. More and more consumers are looking for brands that are conscious about their impact on the planet. So, by using sustainable packaging, you can show that you care about the environment and attract more environmentally-conscious customers.

Packaging Appeals to Your Target Market

Good packaging will appeal to the people who are most likely to buy your product.

That’s why it’s so important to think about your target market and demographics before starting the design process. Think about the age, gender, and location of your target market. What are their needs and wants? What kind of packaging would appeal to them? Answering these questions will help you to create packaging that resonates with your target audience.

For example, if you’re selling a product that is aimed at young adults, your packaging should be modern and trendy. On the other hand, if you’re selling a product for seniors, your packaging should be easy to read and use.

Tips for Creating Effective Packaging

packaging design tips

Now that we’ve looked at some of the reasons why packaging design is so important, let’s explore a few tips for creating effective packaging.

Whether you wish to create packaging from scratch, work with a design company on your vision, or outsource the entire endeavor, these tips will still help guide the process.

1. Keep It Simple

When it comes to packaging design, less is often more. So, don’t try to cram too much information onto your packaging. Instead, focus on one key message and make sure that it’s easy to understand.

2. Use High-Quality Images

The images you use on your packaging can play a big role in whether or not people buy your product. So, make sure to use high-quality images that accurately represent your product.

3. Be Bold

Don’t be afraid to be bold with your packaging design. Use bright colors and eye-catching patterns to make your product stand out from the competition.

4. Use High-Quality Materials

The materials you use for your packaging should be high quality and durable. After all, you want your packaging to protect your product and stand up to wear and tear.

5. Consider the Environment

If you’re selling eco-friendly products, make sure that your packaging reflects that. Use recycled materials and avoid excessive packaging.

6. Consider the User Experience

When designing your packaging, think about how people will interact with it. Make sure that it’s easy to open and that all of the information is easy to find.

7. Be Consistent

Your packaging should be consistent with the overall look and feel of your brand. Use the same colors, fonts, and logo on your packaging as you do in other marketing materials.

8. Get Feedback

Before finalizing your packaging design, get feedback from friends, family, and potential customers. See what they think of your design and make changes based on their feedback.

Creating effective packaging is essential for any business. By following these tips, you can create packaging that is both stylish and functional.


So, is packaging design really that important? The clear answer here is an unequivocal, “yes!”

In fact, it might be the most important part of your product launch or rebranding effort. Hopefully, our rundown of the reasons why packaging design is important have convinced you.

But you don’t have to take our word for it – try out some of the above tips yourself and see how your sales numbers start to climb.

And when you’re ready to create some amazing packaging designs for your products, come talk to us at PackagingHub. We’d love to help you take your business to the next level with beautiful, eye-catching packaging that stands out on store shelves.

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