All You Need To Know About FMCG Packaging Design

Posted May 15, 2024 fmcg packaging

FMCG packaging is one of the biggest niches regarding consumer products. These are the most common types of products that need frequent replenishing. Improving the efficiency of the complete system for transporting such boxes can be a great way to go.

So, this blog will give you information about what FMCG is, best practices for such packaging, and how it impacts your production. At the same time, you will learn different trends in this type of packaging and much more. It will help you know how to improve in the FMCG packaging market.

So, let’s explore it!

What is FMCG Packaging?

This type of packaging consists of boxes that offer solutions for manufacturing, designing, and distributing fast-moving consumer goods. These are the types of goods that are sold more frequently, and you need to replenish them faster.

The word FMCG stands for fast-moving consumer goods that may not contain very durable packaging. The main purpose of such packaging in such boxes is to offer protection and functionality so that these products can be transported to households. Once they are delivered and transported to these destinations, their packaging may not offer some other features you need.

So, their purpose is to contain, transport, and preserve these products till they reach their destinations.

Trends In FMCG Packaging

New trends and technologies are being adopted regarding this kind of packaging. The use of such packaging is quite common in the beverage industry. New regulations regarding packaging in this industry in different countries impact it heavily. Rules and regulations have been made regarding the negative impact of such boxes in these countries.

Other trends in this market include improvement in the development of printing, where new types of boxes are being created. At the same time, beverage production is increasing, which is a big trend in the industry. This is why the output of FMCG packaging is expected to grow with a higher need for such boxes.

Packaging Importance For FMCG Products

The importance of FMCG packaging is higher than that of standard packaging. These products are sold on store shelves, which makes them even more exposed to regular customers. This means people are more judgmental and interested in great packaging here than elsewhere.

Best Practices in FMCG Packaging

The best practices in this field can help you promote sales and get better results for your brand. So, you can follow these:

  • Before you start the production, you need to understand your audience as a company. Knowing their demographics can help you improve the number of sales you can get with such boxes.
  • At the same time, you should utilize the existing data about your customers to improve your understanding. This way, you can be sure that your boxes’ designs align with your customers’ expectations.
  • Also, you should communicate the product’s value and speak about its uniqueness with such boxes.
  • Ensuring that your boxes offer the right visual appeal is also essential.
  • Try to get the best functionality from these boxes with a great customer experience and FMCG packaging branding consistency.

Simplicity In Designs

Simplicity is one of the most critical things in making your brand stand out in such situations. So, if you have a good design, adding simplicity and focusing on the most important thing can make a huge positive impact. At the same time, using storytelling in your packaging can be a significant game changer you must remember.

Also, it is essential to use color psychology effectively. So, be sure to use colors that align with the product’s and brand’s identity. You can also achieve this using the right typography with the best typefaces according to your brand story.

At the same time, you need to be eco-conscious to get the best results. Also, be sure to follow the best design trends, such as minimalism.

Negative Impact on the Industry

The negative impact of the industry we see includes the rise of type 2 diabetes due to too much consumption of products packed in such boxes.

Need For Eco-Friendly Solutions

It is important to follow guidelines regarding the eco-friendliness of your packaging. Eco-friendly packaging solutions offer great sales results, which are more often relevant when selling to a more informed audience.

Types of FMCG Products

Here is a list of products that fall into this category and that you should be aware of as a packaging manufacturer.

  • Breakfast cereals
  • Hair care products
  • Laundry detergent
  • Deodorants and perfumes
  • Over-the-counter medicines
  • Health drinks
  • First aid products
  • Dishwashing soap
  • Cleaning agents
  • Air fresheners
  • Insect repellents
  • Soap and body wash
  • Toothpaste and oral care products
  • Snack foods
  • Beverages
  • Dairy products
  • Personal Care and Hygiene


What are the key objectives of FMCG packaging?

The primary purpose of such packaging is to offer preservation, quality, safety, and transportation features with these products.

How does packaging impact consumer behavior in the FMCG sector?

Using great packaging can help you get better customer appeal, communicate brand values, and attract customers to get more sales.

How can FMCG companies optimize packaging for e-commerce?

You can optimize FMCG e-commerce packaging by offering durability, compact design, secure sealing, and branding. At the same time, you can add informative labeling, user-friendly opening, and a positive impact on the environment.

Let Packaging Hub Make A Difference

Packaging Hub is always looking to help its customers get the best solutions. We ensure you get the best boxes that work with the perfect functionality your products need. It is our duty to make your boxes look, feel, and work in an ideal manner. You can get a great solution with us to make your FMCG products get every aspect you would have on your needs list.

Let us help you achieve excellence in sales and manufacturing you need.

Author Image
Steve Harsh
Steve Harsh, a packaging and printing expert who has been working in the field for over a decade. It has been my privilege to write on this topic, which I have been doing for years to help people learn about this essential field that helps millions achieve their business goals.

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