Why Your Product Packaging is Missing the Mark (And How You Can Fix It)

Posted August 22, 2022 Packaging is Missing the Mark

Your product packaging is the first thing that potential customers see when they encounter your product. It’s your chance to make a great first impression and convince people to buy what you’re selling. But if your packaging is missing the mark, you could be losing out on sales.

And that’s definitely not something you want!

So, what are some common packaging mistakes that could be costing you sales? And more importantly, how can you fix them?

1. Your Packaging is Boring

Let’s face it: most custom product packaging is pretty boring. It’s usually just a plain box or bag with the product name and some basic information printed on it. That’s not going to do much to grab people’s attention or make them want to buy your product.

If you want your packaging to stand out, you need to make it more interesting. Use bright colors, interesting shapes, and eye-catching graphics. Make it something that people will actually want to pick up and look at.

If you can not come up with something, make sure that you create harmony, and beauty and use the right fonts that go with the product. So, use colors that can make an impact on your customer’s minds and not something that would fall flat. Try out the best images and the finishes that make it stand out and care about their quality.

2. Your Packaging Design Should Have These

You should have a theme for every design you print on your product and they should have some elements. Try to add

  • Make sure you have a great border for your print job if it suits you.
  • Use patterns your customers would love to see; make sure you learn about your audience well before you print anything.
  • Try out minimal patterns and experiment with others to find the best one suiting a certain print job.

If you want to perfect things, ensure you do not add irrelevant elements or designs to your packaging.

3. Your Packaging is Confusing

Your packaging should be easy to understand. Potential customers shouldn’t have to spend a lot of time trying to figure out what your product is or what it does. Make sure your product name and description are clear and concise. Use easy-to-understand language and avoid jargon. And make sure the most important information is prominently displayed.

Typos are a huge mistake that you must omit before you publish your printing product. It would definitely take away your brand’s professional impression which people are so concerned with these days. Also, avoid text that no one can read or is too badly printed.

Your text will always be an important part of your printing as it communicates several things about your brand. You can not inform your customers about product ingredients, instructions, and even brand names if it is not easy to read.

Your brand will unfortunately have a heavy toll if you do add the wrong information on the labeling. Adding the wrong ingredients or allergy info can ruin your brand’s image as well.

4. Your Packaging is Inconsistent

If you’re selling multiple products, it’s important that your packaging is consistent. That means using the same colors, fonts, and overall design across all of your products. This will help create a cohesive brand identity that people will recognize and remember. Also, your brand needs to go high in the market air, so make sure you use the designs that go with the overall brand theme.

Look for a color scheme, patterns, and other elements that never change with your brand and you can rely on them for a long period. People expect one type of packaging from a certain brand, so you need to stick to your brand voice on all advertisement platforms.

Packaging is nothing different so you need to perfect your results with consistency there as well. Your brand is your most important asset which you can not deny, so build it as strongly as you can. One of the rules of building this asset is using branding on every product you produce. So, use your branding signals like logos, color themes, and others for your products.

5. Your Packaging is Poor Quality

If your packaging looks cheap, people will assume your product is cheap. That’s why it’s important to use high-quality materials and printing techniques. Your packaging should look like it was made with care and attention to detail.

Using the right amount of blank spaces can help your printing to look better and more appealing. So, go for a design that suits your brand and there is no excess of printing that looks too difficult to read or figure out the brand’s name.

Go for a balance between design and blank space which can also help you create a better impression your brand would always crave. Also, you should never rely on bad packaging materials and try the ones that your product actually needs. So, ensure you take care of the styles you create with blank space and use it with the best proportion the design would deserve.

6. You’re Not Utilizing All of the Space

lip balm boxes

Space on your packaging is valuable real estate. Don’t waste it by leaving blank areas or filling it with unnecessary information. Use it to your advantage by including things like coupons, discounts, or special offers.

7. Your Packaging is Not Environmentally Friendly

More and more people are looking for environmentally friendly products. If your packaging is not eco-friendly, you could be losing out on sales. There are a number of ways to make your packaging more environmentally friendly.

Use recycled materials, choose biodegradable options, or ditch the packaging altogether. The facts and stats are clear about how eco-friendliness is one of the key factors that impact packaging purchases. It is clear that 70% of consumers would always believe in sustainability when purchasing products.

8. Keep It Simple Stupid

Keeping it simple can completely change the way your customers would ever think at first glance. The simpler it is the better your customer will understand what the product packed in it is about. If they do not even figure out what the product is about you have zero chance to get sales.

The thing is if they do not know why they need the product or what it does, they will be never interested in buying it off the shelf.

9. You’re Not Thinking Outside the Box

We hope you’ll pardon the pun, but don’t be afraid to think outside the box when it comes to your packaging. There are endless possibilities for creativity and innovation. So don’t be afraid to experiment and try something new. For instance, you could use packaging that doubles as a product (like a reusable shopping bag). Or, you could use packaging that can be reused or recycled in some way.

10. You’re Not Testing Your Packaging

Before you launch your product, it’s important to test your packaging. Make sure it’s durable and can withstand the rigors of shipping. Do a mock-up of your packaging and send it to a few friends or family members to get their feedback. And if possible, do a small run of your packaging to make sure everything is just right before you go into full production.

A mock-up can be a huge difference between perfect packaging and something that looks like it was killed by a car crossing a road. Some factors that can always be vulnerable and cause issues without a mock up are:

  • Misspelling is a common one
  • Labeling issues
  • Problem with colors
  • Wrong sizes can always be an issue
  • Your product may not be printed according to the plan

Manual checking is one of the best ways you can check your packages before sending them off to your clients. At the same time, you should raise your standards to meet top-class international standards. Make sure that you go with levels that top certifications would carry to ensure your success and better results.

11. You’re Not Keeping Up With Trends

Packaging trends are always changing. What’s popular today might be outdated tomorrow. So it’s important to stay up-to-date on the latest trends and incorporate them into your packaging.

12. Avoid Wasting Material

When it comes to producing what is right and does not waste your resources, you have to use the perfect amount of packaging material. So, ensure you try using materials as much as they can to help you add some value to your customers. Just look for the amount of packaging material that provides rough protection, uniqueness, and beauty and does not cause material waste.

Your packaging size can really make a huge difference when it is about saving material. So, paying close attention to package size can save your packaging material and provide the right protection. Try to know your box measurements right to end up having the best possible size box.

Try to create unique and perfect sizes according to the product to give a perfect unboxing feel to your customers. Also, you should be sure that you don’t fall for the providers that have old methods in the game. Always go for the ones that have the right knowledge of the latest trends to perfect your packaging products.

Know your users as it is the best policy any packaging provider can ever have. If your user does not like your packaging products there is no way you can succeed.

Packaging Materials

So, learn what your audience is looking for and try to achieve what they would be most interested in. You must figure out how to ensure the safety of your product, and how impressive the packaging is if you are shipping overseas or something locally.

Emotional touch in packaging can go a long way and will definitely help boost your sales. So, always create an emotional connection with the user when they see your outstanding product on the shelves. Once they have this emotional connection, your brand has made the impression it needed to make.

13. You’re Not Getting Professional Help

If you’re not a professional designer, it might be worth your while to hire one. A good designer can help you create packaging that’s both eye-catching and functional. They can also offer helpful insights and suggestions based on their experience.

Remember, your packaging is often the first thing people see when they encounter your product. So make sure it’s making the right impression. Their professional skills can definitely change the way your packaging works and looks.

So, you need to contact them from the start of the printing process to ensure they can provide you with the specifications you are looking for. Also, they can help you with several factors that play a supreme role in choosing the right packaging products.

Things To Avoid When Making Your Packaging Impeccable

Make It Interesting To Sell Always Look To Create Curiosity For Your Product With The Packaging You Do.
Make It Simple Stupid Make Sure You Never Confuse Your Customers With Your Packaging And Let Them Know What The Product Is About At The First Glance.
Consistency is Your Branding Branding Needs Consistency So Keep Your Branding Elements Consistent With All Packaging Essentials.
Poor Quality is The Worst Option You Can Not Sell High-End Products With Low-Grade Packaging, So Look For The Best Material And Look For Your Packaging.
Use The Space Right  Try To Use The Maximum Space To Deliver The Perfect Impression Your Packaging Design Should Create.
Environmentally Friendly is Your Friend People Care So Much About The Eco-Friendliness Of Products, So Look For Environmentally Friendly Products.
Test Before You Send  Always Test Your Packaging Before You Send Them To Your Customers.
Creativity is All You Need Always Look To Create Something That Is Super Striking And Creates A Lasting Impression With Sheer Uniqueness
Keep Track Of Trends Keep Up With Trends In Your Industry As It Helps Your Products To Be Up To Date
Avoid Wasting Material  Use The Designs And Packaging Sizes That Go With The Material Effectively And Do Not Just Waste It.
Get Professional Help Getting Professional Help At The Right Time Can Help You Plan Ahead Of Time And Before You Waste Too Much Energy, So Use That.

Don’t Let Bad Packaging Ruin Your Product’s Chances

These are just a few of the most common packaging mistakes that could be costing you sales. But by avoiding these mistakes and thinking carefully about your packaging, you can create packaging that will help you boost sales and grow your business.

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