Types Of Packaging Inserts – A Complete Guide For Businesses

Posted April 22, 2024 Packaging Inserts Examples

Packaging inserts are a significant element in packaging; you cannot forget them at any cost. Mastering them to provide the features you need is essential for better results. Their use can also help improve your products’ overall style and functionality.

This blog will help you learn about packaging inserts, their functionalities, and when and how to use them for your boxes. We will also provide some top packaging insert examples.

Why Use Inserts for Packaging Boxes?

Inserts can help you improve multiple factors and elements of your boxes, and you need to remember that. Here are some pros of packaging inserts for boxes that you should know about as a manufacturer.

For Protection

Protection is one of the most important things you can never deny regarding packaging boxes. Inserts can provide benefits, like:

  • They provide you with a secure fit, allowing you to ensure you get protection for your products.
  • Inserts are another fantastic way to avoid compression of your boxes, and they help protect your products.
  • Their use can also help against scratches and surface damage.
  • You can also try them for their moisture protection and temperature.
  • Their use also helps you absorb shocks during transportation, removing the chances of breakage.
  • Inserts can also help irregularly shaped and delicate products.

Organized Presentation

Organized presentations can change the game for any brand regarding ecommerce deliveries. For instance:

  • Inserts can also help improve the display of your products and let your customers see them on the shelves.
  • When you present something in an organized manner, you give a feeling of professionalism and aesthetics.
  • Their use also helps maintain the correct orientation of products against shifting and moving issues.
  • This way, you can also help get rid of the tangling or damage to products.
  • If your products are not organized well during delivery, your brand image can be ruined, so they help enhance it.

The Branding And Marketing Impact

Inserts can also help improve your branding and marketing impact.

  • They offer brand recognition with your brand logos and taglines on the inserts.
  • You can also use them to be aligned with your brand’s aesthetics and message.
  • At the same time, it allows you to add them to promotional materials like brochures, catalogs, and flyers.
  • It even allows you to offer discounts and coupons, which can help improve customer loyalty through the box design functionality.


It allows you to change the setting of your products inside your boxes, improving your organization’s results. The versatility these inserts provide helps accommodate product design changes and redesigns. They also allow you eliminate any product contact when you add multiple products in one box.

Inserts allow you to improve the existing designs of your products and adapt them better according to your needs. You can use packaging materials like cardboard, which offers compatibility with different materials, enhancing overall compatibility.

Environmental Considerations

These products usually come from eco-friendly materials that can also help reduce waste production. This way, you can help the environment with reuse, recycling, and sustainable practices. They also help you comply with regulations, reducing your chances of fines during trade.

Ease of Handling

Inserts allow you to pack products inside boxes, streamlining the packaging workflows efficiently. At the same time, you get reduced packaging time, enabling you to do better high-volume packaging.


  • When you use inserts, you standardize the packaging processes to reduce the chances of placement and protection issues.
  • They also ensure that you optimize space use in your packaging.
  • At the same time, it helps you get rid of product damage.
  • They also help improve customer experience during unboxing, which enhances the overall customer experience. This can also lead to user-generated content in the form of word-of-mouth marketing.

Better Perceived Value

The professionalism you show when inserting it in your packages can help improve the perceived value of your products. At the same time, you present your products with a premium boxing experience with these inserts. They also help improve brand perception when you use branding elements on your inserts.

It is an incredible way to present your products, especially when sending deliveries. Your product’s precision and perfect fit inside the packaging box reinforces the feeling of your brand’s higher standards.

Customization for Specialized Items

When you use these inserts, you customize specialized products like unique-shaped ones. You also make sure to designate space for different pieces of the same product in a box. This way, you eliminate movement, contact, and friction among product pieces within a box.

At the same time, products with intricate designs can use these inserts and benefit from the impressive results you get.

How To Use Packaging Inserts?

Packaging inserts can enhance your customer experience, and you must use them carefully. Here are some best practices you need to keep in mind when using them in your packaging boxes:

  • Ensure the insert’s content is relevant to the product you are packing.
  • Also, mention instructions that may apply to the product you are sending.
  • Place them strategically if you are using them for promotional purposes.
  • You also may need to ensure that you are consistent in terms of the branding elements you add.
  • Try to mention contact information on it if it applies.
  • Ensure that the information you give them is clear and concise.
  • At the same time, you can personalize the packaging according to the recipient to make a lasting impression.

Products That Should Use Packaging Inserts

As a business person, you should know the importance of inserts when sending your packages. Now that we know about it, you must also know if your product must carry these parts in packaging. Here are some examples of products that are most likely to benefit from inserts:

  • Electronics
  • Glassware
  • Jewelry
  • Fine china
  • Artwork
  • Cosmetics
  • Specialty foods
  • Glass bottles
  • Model kits
  • Porcelain figurines
  • Collectible figurines
  • Optics and lenses
  • Computer Components
  • Musical instruments
  • Watches
  • Fragile ceramics
  • Cameras
  • Mobile phones
  • Medical instruments
  • Electronic gadgets
  • Small appliances
  • Perfumes
  • Automotive parts
  • Designer Clothing
  • Sports memorabilia
  • High-end candles
  • Home décor items
  • Luxury handbags
  • Sculptures
  • Laboratory equipment
  • Scientific instruments
  • Kitchen Gadgets
  • Designer shoes
  • Antiques
  • Industrial tools
  • Sensitive laboratory samples
  • Electronic accessories
  • Vintage vinyl records
  • Exclusive stationery
  • Crystal glassware
  • Hand-blown glass art
  • Luxury watches
  • Limited edition prints
  • High-end cookware
  • Fragile collectibles
  • Antique glassware
  • Fine stationery

Types of Packaging Inserts

There are different packaging insert types you can use for your boxes. Here are some packaging inserts examples:

Custom Foam Packaging Inserts

Packaging foam inserts are among the common ones. They provide cushioning and shock absorption, eliminating shocks during transit and helping prevent damage to fragile items. You can easily customize your inserts to match the needs of your products. They protect products such as electronics, glassware, and others.

Paper Inserts

Using paper inserts offers a long list of unique features. For instance, they provide outstanding printing and branding options and are cost-effective. At the same time, their customizability allows you to get the exact size, shape, and design.

Their recyclability, coupled with their durability, also makes them a good choice. You can try them on bags, envelopes, and cartons. They can also help protect your products from scratches and impacts.

Cardboard Packaging Inserts

Cardboard is a heavy-duty material that comes in different types of inserts. Folded inserts are flat pieces of cardboard that help you create a pocket insert for your box. Die-cut inserts help you get precision with snuggly keeping items inside.

The benefits of this product are protection and the ability to organize things with an excellent presentation. Here are some industries that use these inserts:

  • Electronics
  • Cosmetics
  • Healthcare and pharmaceutical
  • Food and beverage
  • Automotive
  • Apparel and fashion
  • Consumer goods
  • Jewelry
  • Promotional and marketing
  • Manufacturing and Industrial
  • Retail
  • Technology and gadgets
  • Sporting goods
  • Office Supplies
  • Home and Garden

Plastic Inserts

There are multiple materials you can find in this category regarding plastic inserts. For instance, you can discover polyethylene, polyethylene terephthalate, and polypropylene materials. Here are some pros of this material:

  • They offer you great production alongside organization and excellent presentation.
  • At the same time, you can customize in different ways to get the function you want.
  • Plastic is also relatively easy to handle due to its lightweight, which makes it an excellent choice for inserts.

Fabric Inserts

Velvet, satin, linen, and cotton are standard fabric inserts. These inserts can be used for apparel packaging, jewelry, and luxury products. They offer a great aesthetic appeal and provide a tactile experience for your customers. They also offer softness and a gentle cushioning effect that avoids scratches or damage.

You can also use these materials to create a great brand image and to offer protection against scratches. They come in several colors and patterns that match the brand or the product theme.

Metal Inserts For Packaging

Metal inserts are another choice for your packaging, which helps you achieve a great sense of luxury and exclusivity. You can also use different customizations alongside finishes. For instance, you can try polished, matte, and texture services for them.

You can easily withstand wear and tear and environmental factors that can restore its look and functionality. Although they are pretty good at giving a premium look, you must consider weight considerations. You can also combine them with wood, fabric, and glass.

Biodegradable Inserts

Biodegradable inserts are the type of material that you can use without worrying about the product’s eco-friendliness. These help you get rid of any environmental impact while they can also be compostable

If they are compostable, you may use them and dispose of them in a natural environment without any issue.

Wooden Inserts

Wooden inserts can be a great choice if you’re looking for a natural aesthetic and rustic look. The texture of your wood can improve the perception of the quality of your product cost drop. At the same time, it is a sustainable material in terms of resources.

Its customization is relatively easy, and it also provides you with stability and a protective barrier against different factors. They offer reusability as you can use them multiple times without discarding them.

Silicone Inserts

There are many pros to using silicone inserts, such as their resistance to heat. They also offer flexibility and versatility to different shapes and sizes of products. At the same time, they are resistant to chemicals, oils, and solvents, making them a great choice against such factors.

Their tactile feel improves your experience and creates a premium and luxurious appeal for your delivery recipients. They are also food-safe materials, as they are known for being non-toxic and food-grade.


What are cardboard inserts?

Cardboard inserts are additional pieces of cardboard that you can add to your product packaging for multiple purposes. The most common use is to provide structural support and enhance your product presentation. They can also protect your products during shipping and transit.

What are packaging inserts, and why are they important?

There are some benefits of using inserts in your packaging:

  • It offers information and guidance
  • They also provide product protection from shocks and damage
  • The use of inserts also helps improve your customers’ unboxing experience.
  • Their use also enables you to improve with brand and reinforcement.
  • You can also use them for personalization and customer engagement.

How do packaging inserts contribute to product protection during shipping?

They provide you cushioning against impacts and shocks and also get rid of vibration damages. At the same time, it shows that they can help protect against fragile items and stabilize the package. Also, you can use them to protect against pressure and compression during transit.

Are there any regulations or guidelines for packaging insert materials?

Rules and regulations for these insert materials may vary according to different factors. For instance, they should follow environmental rules, chemical restrictions, and product-specific regulations. They should also follow labeling requirements and international standards.

Can packaging inserts be used for marketing and promotional purposes?

Yes, and you can use them for promotional purposes like offering discounts and loyalty programs. At the same time, you can use them for referral programs that you can mention on your inserts

Packaging Hub At Your Service

If you want to get the most out of the money you spend on packaging, we are here to help. Our boxes will carry every aspect and element that you would like to have. We can care for your needs and ensure you enjoy every aspect.

We can also offer custom packaging inserts that meet your needs. So, order now. You will be amazed by the precision and beauty you get with unmatched protection.

Author Image
Steve Harsh
Steve Harsh, a packaging and printing expert who has been working in the field for over a decade. It has been my privilege to write on this topic, which I have been doing for years to help people learn about this essential field that helps millions achieve their business goals.

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