What Are Custom Boxes & Why Does Your Business Need Them?

Posted July 5, 2022

Custom boxes are becoming increasingly popular for businesses all over the world. In a competitive environment, it’s more important than ever to stand out from your competitors, improve your brand image, and provide a great service.

Custom packaging boxes help you to do all of these things and more. Here’s a detailed look at custom boxes and how they can help your business.

Custom Boxes: An Overview

Think of the last product you bought. How did it arrive? What was the packaging like? If you can’t remember, that is a missed opportunity for the company selling the product.

A custom printed box is a box that is made for a specific product. They are not a one-size-fits-all solution; every box is a unique product, from the size to the printed interior and exterior. The packaging is an essential part of the product and the overall experience for the customer.

Key Elements of Custom Boxes

There are a few elements that make custom boxes differ from standard boxes.

Made to a Specific Size

The size can be almost anything with a custom box. However, the size must always meet the needs of your product.

If you have an odd-shaped product with a specific size, the packaging company can create a box that will house the product perfectly, so it is snug and safe. That way, it does not have to be squeezed in and won’t shake about inside.

Graphics

You don’t have to stick with the standard graphics of a basic box that all look the same. You can print almost anything you want on a custom box, including your logo, a brand message, something related to a marketing campaign, and images and colors that reflect your brand. It can also be printed both inside and outside the box.

Materials

There are lots of different materials to choose from, including eco-friendly materials. The main ones are paperboard, ideal for high-end products, or corrugated board, which provides cushioning and is a great choice for more delicate products.

Printing

Once you have finalised the custom box design, it’s time print the boxes. There are different types of printing, including digital printing and flexographic printing. But offset printing is often the best choice.

Also called lithographic printing, offset printing is ideal for creating rich colors and fine details. It is great for high-resolution designs and offers a huge amount of flexibility.

Why Choose Custom Printed Boxes for Your Business?

Now that you have a good idea about what custom boxes are, the big question is this: why should you choose them for your business? Here are some of the main advantages of custom packaging.

Keep Your Products Safe

One of the most important things to consider is the safety of your products. You want them to arrive at their destinations in perfect condition, and bespoke packaging is the best way to do this.

You can get boxes specifically designed for the products you send right down to the millimeter. So if you are sending custom shipping boxes or custom mailer boxes, these will keep your products snug and safe throughout the journey with no banging around inside—leading to happier customers.

Stand Out from the Competition

Another great reason to choose custom boxes over standard product boxes is that they will help your products stand out.

Every business faces competition, and some industries are particularly competitive. For example, you may require CBD boxes, and this business is incredibly competitive.

A custom-designed box can make a big difference. The presentation will be amazing and unique to your products, making them a great way to boost your branding and get your messaging spot-on.

Provide a Better Experience

Success in retail comes partly down to the experience. You want it to be as positive as possible for your customers. Your products are why people choose you, but the whole experience matters.

The experience of unboxing is an important one. It is the first time your customers set eyes on your products in person; it is a moment to savor.

Using amazing packaging helps to communicate that message to your customers. Choosing unique box styles helps to send the message that you care about their experience and want them to enjoy buying your products.

Boost Your Sustainable Credentials

Many custom boxes are made with environmentally friendly materials, making them an easy way to make sure people know that you are a sustainable business.

Biodegradable materials and boxes made from recyclable materials are good for your brand and great for the environment.

What About the Cost?

It’s probably no surprise that custom boxes, like custom anything, are more expensive than standard boxes. But when you order custom printed boxes, are they more expensive?

Yes, the actual cost in a direct comparison will be more. But the cost is often not considerably greater.

And there is one important consideration: Custom boxes provide safer packaging. They are made specifically for your products, helping them arrive safely.

You want perfect custom boxes, which means you get fewer refund requests, saving you money instantly. In the longer term, it leads to happier customers who are more likely to make more orders, which can lead to real cost savings over time.

Enjoy the Benefits of Custom Boxes

Hopefully, this guide has shed some light on custom boxes and what makes them a great choice for your business.

Whether you choose a custom box for your products or not will depend on factors, including the products you sell, who you sell them to, and your budget.

But working with a packaging company to create custom packaging is often a great idea; as you can see, the benefits for your business can be considerable.

Get a Quote Today

Want to order custom packaging and boxes for your products? Then get your free quote today! Get a Free Qoute