Creative Cosmetic Packaging Ideas – Features & Benefits

Posted March 29, 2023 Makeup Packaging Ideas

For some, cosmetics are just products, but on the other hand, most consider them a sign of beauty and strength. So, they consider them daily routine products; they wake up and do makeup to actively and happily spend their day.

The demand shows that this field has some potential, but how can you grow in this business? Packaging! Beauty products must have astonishing packaging. This ensures that consumers get positive vibes whenever they see the packaging and want to grab the product at first glance.

The packaging is made with kraft, corrugated, and cardboard that are strong enough to protect fragile beauty products from breakage during transportation. This article will detail the features, benefits, and stats of cosmetic packaging.

Few Facts About Custom Packaging

It does not matter which product or how small product you are selling. Still, appropriate packaging is a must because studies say that 72% of Americans purchase products based on attractive packaging design.

Furthermore, the packaging is the outer layer of any product and can potentially change customers’ buying behavior. Failing in this task increases the chances of your product gathering dust on the retailer’s shelf.

Some Current and Future Packaging Trends

Packaging technologies are improving continuously due to the change in lifestyle and high demand for it.

  • Sustainable packaging material has been introduced to reduce landfills.
  • The packaging has added antimicrobial elements to maintain the product’s freshness.
  • Also, bio-based sensors make the packaging intelligent, as the packaging can indicate whether an inner product is fresh.
  • The packaging can be reused and recycled.

Features of Cosmetic Packaging

No doubt cosmetic products do not need any advertisement; everyone uses cosmetics to enhance their features. But a few essential things can significantly increase your product’s sales.

It would be best if you focused on the functionality of the product packaging. However, the point is how you can analyze the functionality of packaging. Three points can help you in this regard;

  • Protection
  • Communication
  • Utility
  1. If the product is not studied correctly before deciding on the packaging, then the packaging can cost you and seem unattractive to the consumer, resulting in fewer sales.
  2. The packaging must deliver a high-class feeling that can be achieved with elegance, harmony, and comfort. These features will encourage the customer to make an instant purchase decision.
  3. Versatility is another prominent feature that the packaging must have; different products have different features and require different solutions for better protection and sales. Furthermore, unique designs, impressive logos, attractive graphics, elegant and beautiful hues, add-ons, and other cuts can significantly impact.

Elements of Cosmetic Packaging Design

Using the best makeup packaging design elements can help you get better results. The right elements will ensure that your packaging looks impressive.


Using suitable shapes for your boxes can make the game for sure. You can use the right shapes to make your products look great. For instance, you can try the following shapes for the purpose:

  • The use of rectangular and square-shaped boxes with rounded corners, unusual proportions, and double-walled boxes can significantly impact the situation.
  • At the same time, you can have unique shapes like cylinders, pyramids, or custom die-cut shapes.
  • Also, you can have compartments inside your boxes, potentially making great use of hidden ones.
  • Try using boxes that transform when you play with them.
  • Make sure you get the best box functionality, regardless of shape. People expect great functionality from cosmetic box boxes.


Studies show that around 85 percent of consumers make their purchase decisions based on the visual appeal of their boxes. So, color is an integral part of your boxes, and you must remember it.


Typography tells about what your brand will look like on your cosmetic packaging. This way, you get better brand communication by adding elegance. You need to have clarity and readability in your text. At the same time, you need to add focus to your text and ensure you get a hierarchy that goes with your design.

Also, make sure that you target your audience correctly with the text, and using simplicity can be a great way to get results.


When it comes to the material of your product, you can use it for better aesthetics and branding. At the same time, you get the best functionality only when you get the best materials for your packaging.


Simplicity can help make your products look great, as you do not have to clutter the design. Using such simplicity can always ensure that your products shine with more attention from your customers.

Lamination and Scent

Using lamination and scent can be a great way to use your packaging to make your boxes stand out. You can use it to make a more sensory appeal to your customers. At the same time, you can make your box’s appearance look great with better durability.

Using a pleasant scent can also improve the emotional connection and help build a great brand identity.

Luxurious Feel

A luxurious feel in your packaging can make you look great, and they will have the same impact on the whole brand.

Haptic Appeal

When it comes to the physical touch of your products, you can use it to make their cosmetic packaging look great. Such appeal can help improve your products’ overall perceived value and look.

Storytelling With Art Work

The use of artwork can take your storytelling to the next level. This factor is quite impressive when you do it on cosmetic packaging. You can also connect better with your customers and make your brand stand out. This way, you also ensure you communicate your brand values well and visually represent your brand.

At the same time, you can drive your customers to buy from you, which can completely change the game for you.

Logo As the Focal Point

You can also try adding your logo to the focal point on your packaging, allowing you better brand recognition. At the same time, you can improve your brand identity with these.


Versatility is another prominent feature that the packaging must have; different products have different features and require different solutions for better protection and sales. Furthermore, unique designs, impressive logos, attractive graphics, elegant and beautiful hues, add-ons, and various cuts can significantly impact.

Benefits You Get Through Cosmetics Packaging

  • Different shapes and graphics give the brand an identity, which is important for gaining popularity in the competitive market.
  • High-quality packaging with brand information spreads positive word of mouth about the brand among potential customers and helps to stick with existing customers.
  • As the cosmetic product directly applies to the face. So, Packaging preserves the cosmetic by preventing damage. Plus, it also protects the product from traveling humps and bumps.
  • Customized packaging creates a positive brand image about the brand.
  • An effective way to increase the sale of new products, windows give the view of the inner product.

Things Need to Know Before Selecting Packaging

A few points have been mentioned below for your understanding and to help you make better decisions;

  • The first thing is to study the brand’s nature before selecting the packaging, what you are, and what you want to describe. The packaging should convey the brand image or message and be able to present the product attractively.
  • Packaging cannot be selected without understanding the targeted audience—analysis of the purchase patterns of potential customers.
  • Understanding the marketplace norms where you plan to introduce your cosmetic product is mandatory. Selling competitors’ strategies and offerings will help you generate better products and sales results.
  • Cosmetics are fragile products that can break with a minor bump or change in the weather. So, they are packed in packaging that can protect them from these factors.

How To Make Your Cosmetic Packaging More Sellable?

If you want to make your cosmetic packaging look great, use some impressive elements that you need to add to your boxes.

Define Your Ideal Buyers

Your ideal buyers must love the boxes you need to have to get more sales. To achieve the best results you want, you need to ensure the following elements are working for you:

  • Make sure that you get to know the demographics of your buyers. Once you understand their age, gender, and income conditions, you have won half of the game.
  • At the same time, you need to know your customers’ pain points and needs.
  • Learn everything about their values and interests, including what they think about such products. What they want is what you need to know: Do they want design, practicality, or eco-consciousness?
  • This way, you can also allow your brand to align with them. Once you have the right brand alignment with customers, you can give them a better image of your brand.

Establish a Brand Positioning

The use of packaging also allows you to provide good information about the brand and offers you to:

  • You can cut through the clutter and ensure you get more eyeballs on your products. It helps you tell the values and other things you want to highlight through your packaging.
  • Packaging also makes sure that you can build brand recognition.
  • At the same time, you can use packaging to ensure you get a premium price for your products.
  • Also, you can use it to build a connection with your customers.
  • You can also improve your brand loyalty with the help of the right packaging type.

Create a Mood Board

You can start the job by creating a mood board for your brand and ensuring you add the elements and colors your brand packaging should have. Make sure that your packaging evokes emotions with the help of adding playfulness, sophistication, or any other similar elements you want.

With the help of a mood board, you can add great work by exploring ideas for your packaging. You can find different art types and other information that would go with your product and brand to make a design you can sell.

Choose a Packaging Type

Making sure you choose the right type of packaging can ensure you get the best out of your branding. Also, you can use it for better customer perception and impressive functionality. At the same time, you can improve your unboxing experience through it.

Determine the Packaging Dimensions

Using the correct packaging dimensions can help you sell your products better. Right-sizing your products can also improve the customer experience. For instance, if the dimensions of the boxes are correct, you may have issues like protection problems. Also, you can get better shelf appeal with these.

At the same time, you will get cost-effective boxes and give you the right results.

Design the Visual Elements

Making sure you use the right design visual elements is the use of the right visual elements. At the same time, you can get the attention of your customers and potential customers. Also, you can get better communication of your value with them and make your packaging more memorable.

Follow Trends

Regarding trends, you can get aligned with the customers’ language. You can also use trendy elements to reflect what people will likely follow and buy from you. At the same time, with the help of trends, you can be sure that you offer relevance that people would like to see in your product.

Focal Point For The Design

Using a focal point in your product packaging will ensure that you can get your customer’s attention to any part of your packaging you want. At the same time, you will allow your customers to learn a specific value or other point about your product or brand.

Personalization in Designs

Adding a personalization factor to your design can also ensure a perfect product result, as people will be more likely to respond. You can use personalization in your packaging to ensure you offer your customers the right vibes.

Info You Need To Add

Apart from these elements, you also need to make sure that you add some information to your boxes, like

  • Make sure that you offer information that your product is cruelty-free
  • You should always keep the expiration labels of the product in mind.
  • At the same time, you should mention the government warning labels.
  • Ensuring you offer your customers the right images and graphics is also essential.
  • Add a suitable brand copy to your product packaging for branding purposes.

Creative Ideas for Cosmetic Packaging

Thousands of cosmetic brands are available in the market, and everyone tries hard to compete. Few feel they can reach the top by introducing advanced and updated product lines, but actual packaging is the key to success. It is the first thing a consumer interacts with.

Therefore, you must select different aspects to attract the maximum audience. Each aspect is described in detail;

Color Psychology

Choosing the right packaging color has a positive impact on sales and marketing. Choose between warm and cold colors.

Warn colors: red, orange, and yellow. They invoke a scene of passion and warmth in design, are good at spreading energy, and have a long wavelength.

Cool colors: blue, purple, and green. These colors generate a calming effect in the viewer’s mind.

Color Preference According to Gender

People’s color preferences vary between men and women.

Both genders commonly use blue and green colors; studies have proven this. Purple is the second favorite color in women but is considered the least favorite color in men.

Color is Different Cultures

Various colors have different impacts on multiple cultures. In the West, white is associated with positive feelings, but in Asian countries, people consider it a sign of mourning. Therefore, designers should focus on this reality while considering different ideas for makeup packaging.

Blind of Multiple Colors

Sometimes, choosing the right color can be difficult. At this point, designers can take this approach: blinding users to different colors. This helps the user differentiate packaging elements like text from user interface elements.

Fonts Selection in Packaging

After colors, fonts play a significant role in enhancing the packaging layout. Different typographies communicate to the audience in various ways, so their selection is not easy.

  • Serif font
  • Script font
  • San Serif font

Designers prefer easy-to-read fonts. San serif font is one such font, giving the packaging a modern and geometric look.

Script family comes under highly used fonts. They are elegant and allow the designer to play with them.
In brief, the font always goes with the nature of the product and must be easy to read.

Graphics And Add-ons

The term ‘cosmetic’ covers a vast product variety, including skincare, haircare, nailcare, and a full makeup range. Few product lines, such as skin care, require a minimalistic packaging approach. On the other hand, few, such as shampoos or eyeshadow palettes, need blinding bright colors and graphics to grab customers’ attention.

Furthermore, you can add windows and add-ons to enhance the visual appeal of the cosmetic packaging. Windows lets the customer look at the inner product without disturbing the packaging grace.


What are the key functions of cosmetic packaging?

When it comes to the functions of cosmetics packaging, you can have protection and brand message, and you can attract customers with these boxes. At the same time, it allows your customers to use the product with ease and convenience.

How can I ensure my packaging is easy to open and use?

For this purpose, you need to get to know your audience well to ensure your packaging will be easy for their age and any physical limitations they might have. Also, ensure that your box has an easy grip, comfortable shapes, and a design that makes the product easy to use.

How can I create packaging that reflects my brand identity?

You should start by defining your brand identity, adding cohesive elements, using the right material, and combining functionality with brand personality. Your packaging should also be consistent.

What role do shape and structure play in cosmetic packaging design?

Using an excellent shape for your beauty packaging helps you grab attention, make an emotional connection, and improve the ease of use factor. You also need to get protection and stand out through innovation. Make sure that you make your products sustainable to get results for them.

What are some common mistakes to avoid in cosmetic packaging design?

Ensure you do not make your packaging boxes look generic, target your audience well, and give clear information. Also, you should make your own functionality, offer low-quality materials, and maintain sustainability without ignoring regulations.

Final Thoughts

You do not need to worry about continuously changing buying habits and trends. The creative designs by the Packaging Hub for your goodies will give your customers an entirely new experience. If you follow the above-explained point before designing your cosmetic packaging, your customers will start identifying products from afar and will fight to get your products.

Author Image
Steve Harsh
Steve Harsh, a packaging and printing expert who has been working in the field for over a decade. It has been my privilege to write on this topic, which I have been doing for years to help people learn about this essential field that helps millions achieve their business goals.

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