For a few, cosmetics are just products, but on the other side, maximum consider them a sign of beauty and strength. So, they consider them daily routine products; they wake up and do makeup to actively and happily spend their day.
The demand shows this field has some potential, but how can you grow in this business? Packaging! Beauty products must have astonishing packaging. So, consumers get positive vibes whenever they see the packaging and want to grab the product at first glance.
The packaging is made with kraft, corrugated, and cardboard that are strong enough to protect fragile beauty products from breakage during transportation. This article will detail the features, benefits, and stats of cosmetic packaging.
It does not matter which product or how small product you are selling. Still, appropriate packaging is a must because studies say that 72 percent of Americans purchase products based on attractive packaging design.
Furthermore, the packaging is the outer layer of any product and can potentially change customers’ buying behavior. Failing in this task increases the chances of your product gathering dust on the retailer’s shelf.
Packaging technologies are improving continuously due to the change in lifestyle and high demand for it.
No doubt cosmetic products do not need any advertisement; everyone uses cosmetics to enhance their features. But a few essential things can significantly increase your product’s sales.
A few points have been mentioned below for your understanding and to help you make better decisions;
Thousands of cosmetic brands are available in the market, and everyone tries hard to compete. Few feel they can reach the top by introducing advanced and updated product lines, but actual packaging is the key to success. It is the first thing a consumer interacts with.
Therefore, you need to select different aspects in a manner that can attract the maximum audience. Each aspect is described in detail;
Choosing the right packaging color has a positive impact on sales and marketing. Choose between warm and cold colors.
Warn colors; red, orange, and yellow. They invoke a scene of passion and warmth in design, are good at spreading energy, and have a long wavelength.
Cool colors; blue, purple, and green. These colors generate a calming effect in the mind of the viewer.
People’s color preferences vary between men and women.
Both genders commonly use blue and green colors; studies have proven this. However, purple is the second favorite color in women but is considered the least favorite color in men.
It is a fact that various colors depict different impacts in multiple cultures; in the West, white color is associated with positive feelings, but in Asian countries, people consider it a sign of mourning. Therefore, designers should focus on this reality while considering different ideas for makeup packaging.
Sometimes it gets hard to choose the right color. At this point, designers can use this approach; blind of different colors. It helps the user differentiate packaging elements like text and user interface elements.
After colors, fonts play a significant role in enhancing the packaging layout. Different typographies communicate to the audience in different ways. Therefore, their selection is not an easy job.
Fonts that are easy to read are the most preferred choice of designers. San serif font is one of the fonts that are easy to read, giving the packaging a modern and geometric look.
Script family comes under highly used fonts. They are elegant and allow the designer to play with them.
In brief, the font always goes with the nature of the product and must be easy to read.
Huge product variety comes under the term ‘cosmetic.’ It has all the products; skincare, haircare, nailcare, and a full range of makeup. Few product lines require a minimalistic packaging approach, such as skin care. On the other hand, few need-blind bright colors and graphics to grab customers’ attention, such as shampoos or eyeshadow palettes.
Furthermore, you can add windows and add-ons to enhance the visual appeal of the cosmetic packaging. Windows lets the customer look at the inner product without disturbing the packaging grace.
You do not need to worry about continuously changing buying habits and trends. Your customer will experience an entirely new experience with the creative designs by the Packaging Hub for your goodies. Your customers will start identifying products from afar and will fight to get your products if you follow the above-explained point before designing your cosmetic packaging.
