When it comes to candles, presentation is everything. An attractively designed candle box can make all the difference in whether or not a customer decides to purchase your product.
Luckily, there are a few simple tweaks you can make to your packaging design to increase the chances of conversion.
Let’s explore those now.
Candle boxes are often small and compact, so they need to pack a visual punch. Using bright, bold colors is an effective way to grab attention and make your product stand out on store shelves. If you’re selling candles scented with essential oils, consider using colors that correspond to the specific fragrance. For example, if your lemon-scented candle is packaged in a yellow box, customers will be able to identify the scent just by looking at the packaging.
As candles are a perfect product your customers would use in their intimate time. So, the feel you create for them would go a long way, and the design plus the colors mean a lot. Make sure you use bright colors and choose the ones that would go with a romantic setting.
Colors like:
You should look for boxes that are easy to assemble and you can use them at any time you need. Make sure that you buy or order the ones that solve your packaging problems and not add to them. You should ensure that they are simple to store as well.
Assembling is one of the things that make a huge difference for your boxes, so use the one that eases up your packaging process.
In addition to color, visuals are another important element of effective candle packaging design.
If your candles are made with natural ingredients, consider using images of those ingredients on the packaging. This can help communicate the quality of your product and give customers an idea of what to expect when they use it.
You can also use visuals to convey a particular mood or atmosphere. For instance, if you’re selling candles meant to be used for relaxation, images of serene landscapes or people meditating can help set the right tone.
When it comes to candle packaging design, less is often more. Using too many colors, fonts, or visual elements can make your packaging look busy and cluttered. Stick to a limited color palette and use clean, simple design elements to create a look that’s both stylish and easy to read. If you’re not sure where to start, consider hiring a professional graphic designer to help you create attractive and converting candle boxes for your business.
Make sure to highlight the benefits of your candle on the packaging. Customers want to know what makes your product special and why they should choose it over other candles on the market. By prominently featuring the unique selling points of your candle, you’ll be more likely to convert browsers into buyers.
Try to add the best features you should highlight on the boxes to let your customers know why your product is the best they can find. Ensure that you add these features in a very prominent place to make your product stand out.
The font you use on your candle box can also have a big impact on conversion rates. Stick to simple, easy-to-read fonts that will make it easy for customers to quickly scan the packaging and understand the key information about your product. Avoid using decorative or fancy fonts that can be difficult to read, especially from a distance.
Urgency is a powerful motivator, so if you can create a sense of urgency around your candle purchase, you’ll be more likely to convert browsers into buyers. Try using phrases like “limited time only” or “while supplies last” to encourage customers to make a purchase before it’s too late.
You can use a design that creates fear of missing out that improves your chances to get more impulse buys you will love. Try to add promotions when people are most ready to buy your product. This method would help you convert more and get more money flowing in.
When it comes to manufacturing design techniques, using the right methods can improve your results. You can try using die cutting to make your product look special and you have some top benefits you can definitely get with them:
Offering a discount or promotional code is another great way to increase conversion rates. Customers are always on the lookout for a good deal, so giving them an incentive to buy your candle now will increase the chances that they’ll make a purchase. You can include the discount code on the packaging itself or on a separate insert.
When it comes to candle boxes, the use of finishes can make or break your brand, so look for the right finish on the boxes. Some top types you may use for them are gloss and matte finishes.
The use of a gloss finish can help create a reflective feel and a great shine. At the same time, it would help with vibrant colors and make your product look shinier. It would even appear to be wet which can be a great finish for your candle boxes.
Also, trying a matte finish can make your boxes stand out if you want a different look. Matte finish boxes would have softer images and colors, plus would look soft and smooth when touching. It would not reflect much light and does not offer much shine.
Make sure to include a strong call-to-action on your candle box. Tell customers exactly what you want them to do and what the product can offer the customer. By being clear and concise, you’ll increase the likelihood that customers will take the desired action.
The quality of your candle box can also influence conversion rates. Using high-quality materials like thick paperboard or Kraft will give your packaging a luxurious feel and communicate the quality of your product. Avoid using cheap materials that can make your product look low-end and less appealing to customers.
When it is about making your boxes high-end and perfect to buy, you need to turn to special effects too. Effects like embossing, debossing, and spot UV would definitely suit your candle box design.
Benefits of embossing for candle boxes
Embossing can help you create amazing designs with better detail for boxes, so a great one to try.
It also creates a three-dimensional look which can make your boxes look super special.
Debossing benefits
Debossing not only makes your design look special it also helps you in the process of applying ink.
Moreover, you do not have to worry about the back side of the design when using it.
Now, no matter what you do, making your boxes attractive is what you need to have. So ensure that you make them look beautiful and special with features like finishes, spot UV, and die cutting plus others.
Styles can be great add-ons if you want to make your boxes go further. So, try using unique styles for the occasion your customers may be looking to celebrate with them. It totally depends on the seasonality and the season when you are printing these boxes.
The better you present these boxes the better results you will bring for your printing and packaging results. So, make sure you know what these boxes will represent in looks, whether it be the Christmas season. The seasons should impact the designs if your customers would want to, so know them super well.
Offset Printing Processes, Vinyl Banners, Digital Printing Processes, and Flexography are the top printing types you can definitely give a try. Using them can help you get the right type of beauty for your boxes that can skyrocket your sales.
If you want to create truly attractive and converting candle boxes, consider hiring a professional designer. A professional designer will have the experience and expertise needed to create packaging that’s both visually appealing and designed to convert. While it may cost more upfront, the investment will pay off in the form of higher sales and happier customers.
Attractive and Conversion-Optimized Candle Boxes Are Within Reach
| Features Of Candle Boxes When Designing | |
| Bright Colors | Try Colors That Make Your Candle Boxes Stand Out And Give A Romantic Vibe |
| Easy To Assemble | As A Seller You Should Look For Something That Is Easy To Assemble So That You Can Use Them With Easy |
| Impressive Visuals | Make Sure That You Add The Visual That Makes Your Candle Boxes Look Special. |
| Highlight Product Features | Try To Add Your Product’s Features To The Boxes To Attract Your Potential Customers To Them. |
| Printing Font Matters | Go For Stylish Fonts To Add A Bit Of Beauty Flare To Your Boxes And To Make Them Stand Out. |
| Incorporate Die Cutting | Die Cutting Can Make Your Candle Boxes Stand Out, So Try Using It. |
| Finishes Play An Important Role | Try To Use Matte Finish Or Gloss To Get The Best Results Your Boxes Should Have, As They Matter A Lot For Its Look. |
| Which Materials To Try | Using Kraft Or Cardboard Would Be Great Choices, So Try Them Out. |
| Special Effects | Try Out Embossing Or Debossing For Your Candle Boxes. Also, You Can Make Them Stand Out With Spot UV Effects. |
| Printing Types To Try | You Can Use Offset, Digital Printing Types For Candle Boxes. Read About Their Benefits And Choose Wisely In This Blog. |
| Hire A Professional Designer | Hiring A Professional Designer Can Improve Your Designs And Make Your Boxes Super Special. |
By following these simple tips, you can design attractive candle boxes that are optimized for conversion. So, don’t let your packaging hold you back from achieving success in the competitive candle market. Use these guidelines to create eye-catching boxes that will help you boost sales and grow your business.